Jos. A. Magnus & Co. Revives Exclusive Private Cask Bourbon Program

Reviving a Legacy: Jos. A. Magnus & Co. Launches Private Cask Bourbon Program



In a much-anticipated move, Jos. A. Magnus & Co. has announced the revival of its Private Cask Program, which will feature a limited edition of 10-year-old, cask strength bourbon, aged in exquisite barrels from the renowned Seguin Moreau cooperage. This revival not only marks the return of a beloved program that was last offered to enthusiasts in 2019, but it also promises a unique experience for bourbon aficionados.

The new offering includes a high-rye mash bill containing 60% corn, 36% rye, and 4% malted barley, contributing to a complex and sophisticated flavor profile that is sure to delight seasoned collectors and casual drinkers alike. The bourbon is expected to be bottled at an impressive cask strength, estimated between 105 and 110 proof.

Ali Anderson, CEO of CraftCo, the company behind Jos. A. Magnus, expressed her excitement by stating, "For years, our most loyal fans have asked when they could once again secure a Magnus barrel of their own. We waited until we had something truly extraordinary—a 10-year-old high-rye bourbon aged in these exceptional Seguin Moreau barrels—to bring this program back the way it deserves to be." The barrels from Seguin Moreau are prized for their meticulous seasoning and medium-plus convection toasting, which enhances the bourbon's flavor complexity. These special aging processes result in layers of flavors that include baking spices, dark vanilla, toasted nuts, refined tannins, dried fruit, and cocoa.

"Every cask in this release tells its own story," remarked William Fabry, Head Blender at Jos. A. Magnus. He emphasizes that the bourbon's layering and structure stem from the craftsmanship involved in the Seguin Moreau barrels. Engaging in the barrel selection process, Fabry adds, provides a direct connection to the whiskey, which can't be replicated by simply purchasing a bottle from a shelf.

Unique Features of the Private Cask Program


  • - 10-Year-Old Bourbon: This bourbon is aged to perfection, promising rich flavors developed over a decade.
  • - Expertly Crafted Barrels: The use of Seguin Moreau barrels, known for their premium quality, enhances the overall profile of the bourbon.
  • - Onsite Selection Experience: Enthusiasts have the chance to choose their own barrel experience at the distillery in Holland, Michigan, with limited virtual selections available.
  • - Original Barrel Included: Each purchase includes the original Seguin Moreau barrel, allowing customers to cherish a genuine piece of the bourbon-making craft.
  • - Limited Allocation: Only 46 barrels are designated for public allocation, adding to the exclusivity of this release.

With a retail price of $124.99 for each bottle from the private barrel collection, this bourbon represents not only a luxury item but also a chance to engage with bourbon craftsmanship on a personal level. Interested parties can seek more information and express their interest through the program's designated website.

About Jos. A. Magnus & Co.


Over 125 years since its establishment, Jos. A. Magnus & Co. continues to represent an American tradition of fine whiskey production. Celebrated for embodying quality and craftsmanship, the company aspires to reshape the relationship fans have with this iconic American spirit. The firm's signature offerings include the distinguished Joseph Magnus Bourbon, the renowned Cigar Blend, and the acclaimed Murray Hill Club bourbons. For further details about the distillery and its products, visit www.josephmagnus.com.

Wow your palate with this remarkable revival and discover a bourbon that embodies the perfect blend of tradition and innovation—the Private Cask Bourbon Program from Jos. A. Magnus & Co. is back, and it’s not to be missed!

Topics Consumer Products & Retail)

【About Using Articles】

You can freely use the title and article content by linking to the page where the article is posted.
※ Images cannot be used.

【About Links】

Links are free to use.