Discover the Refreshing Bojogria
As the season for Beaujolais Nouveau approaches, food and drink chain PRONTO Corporation is gearing up to launch an exciting new beverage: Bojogria. Available from November 20, 2025, this unique sangria is expertly crafted under the guidance of renowned artist EXILE SHOKICHI.
What is Bojogria?
Bojogria is a vibrant sangria that creatively incorporates the flavors of Beaujolais Nouveau, a popular wine celebrated worldwide. By using this youthful and fresh wine as a base, the drink is infused with a rich array of fruits, creating a delightful medley that appeals to wine enthusiasts and casual drinkers alike.
With an alcohol content of approximately 6%, Bojogria offers a milder yet flavorful experience, encouraging those who may not typically indulge in wine to give it a try. The fresh taste of Beaujolais Nouveau shines through, making it a perfect choice for year-end gatherings or casual meetups with friends.
Pricing and Availability
The Bojogria will be sold at all PRONTO locations (some exclusions may apply) for a retail price of 858 yen, inclusive of tax. Customers can enjoy this refreshing drink exclusively during the Sakaba time, so be sure to check with local PRONTO stores for specific availability timings.
EXILE SHOKICHI's Vision
EXILE SHOKICHI, known for his creative culinary efforts, has poured his passion into the creation of Bojogria. He believes that by adding fruits to Beaujolais Nouveau, a new depth of flavor emerges, enhancing the compatibility of the drink with various dishes. He encourages customers to enjoy the fruit within the sangria, whether consumed whole or muddled into the drink for an enriched taste experience.
Experience PRONTO
At PRONTO, the concept revolves around being a