Anthropologie Expands Summer Offerings with FARM Rio for Home Décor

Anthropologie and FARM Rio Unite for a Vibrant Home Collection

In a colorful celebration of design, Anthropologie has launched an exclusive home collection in collaboration with FARM Rio, a renowned Brazilian brand celebrated for its bold prints and vibrant aesthetics. This innovative partnership, which began nearly a decade ago, signifies a significant evolution as they've moved from apparel to home décor, enhancing the essence of summer living and indoor-outdoor entertaining.

A Journey from Apparel to Home Decor

Since the inception of their partnership in 2017, the two brands experienced remarkable growth, particularly within FARM Rio's apparel line. With a staggering 65% increase in sales, it became clear that there was a substantial market demand for the playful spirit of FARM Rio. This has encouraged Anthropologie to broaden their collaboration, leading to the launch of a comprehensive collection consisting of tabletop items, textiles, and home accessories.

FARM Rio has consistently carved out a niche within Anthropologie’s offerings, becoming one of the most frequently searched terms on their website. The recent surge of interest on social media platforms like TikTok further showcases this partnership's relevance and popularity among shoppers.

Bringing Brazilian Spirit Into Homes

Katherine Finder, the Chief Merchandising Officer at Anthropologie Home, expressed her excitement about the collaboration, emphasizing how their design team worked closely with FARM Rio to translate vibrant Brazilian motifs into unique home goods. The aim was to create an inspired collection that is both memorable and perfect for summer gatherings.

The collection features a variety of products designed with elevated materials. Expect ceramics alongside vivid mixed-material décor pieces that encapsulate the lush essence of a summer day in Rio de Janeiro.

Mariana Leal, HEAD of Collaborations and Partnerships at FARM Rio noted, "We believe in homes that have soul, where every item tells a story and each corner exudes personality. This collaboration is not solely about creating products; it’s about fostering a lifestyle filled with warmth and significance." The pieces within this collection focus on sparking connections among friends and family, promoting the joy of togetherness.

A Look at the Collection

Visually, the collection incorporates a rich tapestry of summer-inspired designs, showcasing tropical flora, fauna, and the iconic banana motif that FARM Rio is known for. The unveiling of this diverse home collection articulates a year of dedicated development and creativity aimed at bringing Brazil’s vibrancy right to your table.

Anthropologie’s exclusive FARM Rio home collection will be available both online and in stores. This limited-edition selection includes 51 home SKUs, with prices ranging from an affordable $16 juice glass to a stunning $1,298 flatwoven rug, perfect for indoor or outdoor use. Additionally, the collaboration will unveil 37 exclusive apparel styles featuring prices between $68 and $398. Each garment will reflect the artistic collaboration while maintaining FARM Rio’s cherished silhouettes.

About the Brands

Anthropologie

Anthropologie is not just about home; it encompasses a modern lifestyle brand that integrates fashion, home décor, weddings, and gifts, embodying joyful self-expression through inspired living experiences. With an expansive network of over 220 stores globally, they continue to blend exclusive collections with trend-forward designs that resonate with customers’ lifestyles, from their wardrobes to their homes.

FARM Rio

Established in 1997, FARM Rio has evolved into a global brand that epitomizes the essence of Brazil with its unique patterns and vibrant colors. Beginning as a small marketplace booth, the brand has expanded tremendously, employing over 2,000 individuals and boasting multiple international locations. Committed to sustainability, FARM Rio also engages in environmental initiatives, planting over two million trees to date, proving their dedication to both heritage and the planet.

With its collaboration with FARM Rio, Anthropologie invites you to infuse your home with a spirited celebration of life, perfect for enjoying sunny summer days with loved ones.