#Japan #Shibuya #Besspra #Yousuke Toyama #Health DX

Engaging the Indifferent in Health Promotion: A Unique Approach

On October 7, 2025, during the seminar titled "[Health Promotion] Small Efforts to Motivate People! Approaches for Changing Attitudes of the Indifferent", Yousuke Toyama, the CEO of Besspra, will be a keynote speaker. This seminar is hosted by Jichitai Works and aims to discuss effective strategies to promote health and well-being in communities, particularly focusing on the so-called 'indifferent demographic'.

The Seminar's Focus

One of the biggest challenges in improving public health is addressing those who are indifferent to health initiatives. The seminar promotes the idea that small, thoughtful initiatives can significantly influence behavior change. Toyama plans to share several case studies that demonstrate how leveraging psychology, nudging techniques, and digital tools can effectively engage this group.

Overview of the Seminar

• - Event Name: Health Promotion] Small Efforts to Motivate People! Approaches for Changing Attitudes of the Indifferent
• - Date: October 6-7, 2025
• - Time: 1:30 PM - 3:55 PM (JST)
• - Besspra's Presentation: October 7, 2025, from 2:10 PM to 2:30 PM
• - Location: Online (Zoom)
• - Target Audience: Local government officials only
• - Participation Fee: Free
• - Organizer: Jichitai Works

For more details, visit the seminar's page [here.

Key Insights from Besspra's Presentation

In his speech, Toyama will offer insights on a pilot program that combined an application aimed at enhancing brain health with a health points service to motivate the indifferent. The initiative included:

• -

Combining app usage with a points system to create a community-engaging method for behavior change.

• - Developing a multi-faceted framework that not only involved technology but also integrated local community efforts.
• - Learning from actual outcomes that advocate for a dual approach of promoting digital transformation within municipal operations while boosting residents' health.

Registration Information

Interested participants can register through the following link (pre-registration required & free of charge): Registration Form.

For Media Inquiries and Company Information

• - Company Name: Besspra Co., Ltd.
• - CEO: Yousuke Toyama
• - Headquarters: 5-18-10 Jingumae, Shibuya-ku, Tokyo
• - Founded: April 2012
• - Business Focus: IT services including the operation of applications aimed at enhancing brain health and family-related platforms.
• - Website: Besspra
• - Contact: [email protected] (Contact: Toyama)