Meet Mitsumorou: Life Insurance Chat Show Reveals Insights and Answers

Life Network's New CM featuring Mitsumorou: "Honest Talk Show!"

Life Network Insurance Co., Ltd., based in Chiyoda, Tokyo, has launched its latest commercial campaign titled "Honest Talk Show!" featuring the beloved cat-like spirit Mitsumorou. This new series started airing nationwide in April 2026, following the prior installment called "Honest Theater." The host, voiced by Kenjiro Tsuda, takes a lighthearted and entertaining approach to addressing common queries and concerns about insurance and finance.

The latest installment in the "Honest Series," which began in July 2025, presents an engaging set of TV show-styled segments like the "Honest Consultation Room," "Honest Quiz," and the "Honest Kayo Show." Here, Mitsumorou plays the role of the host, answering participants' questions honestly and joyfully, sometimes even singing. The underlying theme aligns closely with Life Network's commitment to honesty, clarity, affordability, and convenience. The commercial emphasizes that the often perceived complexity of life insurance can be simplified, combining education with entertainment.

This campaign acts as a progressive step toward demystifying life insurance, targeting the misconceptions that it's too complicated or tedious to choose the right policy. In the new CM, Mitsumorou, the cat spirit, serves to convey Life Network's insurance philosophy honestly. Kenjiro Tsuda reprises his role in providing Mitsumorou’s voice, enhancing the character's charm and relatability. The latest commercial features Mitsumorou showcasing his vocal talents on the melody of “Alps Ichiman Shaku” while engaging viewers through quizzes, adding a layer of entertainment alongside valuable information.

New CM Overview

The Life Network website features the dedicated CM page and character profile for Mitsumorou, which can be found at:

Commercial Titles:

- "Do You Know Your Insurance Premium?"
- "There’s a Reason for Our Affordability"
- "Assurance for Smartphone Newbies"
- "A Chance to Save 90,000 Yen"
- "Cancer Insurance also with Life Network"

Life Network aims to leverage its manifesto in providing clear information about life insurance, reinforcing the concept of accessibility in understanding insurance offerings. They have long taken strides in creating trust and clarity within the industry, marking themselves as a leading online life insurance provider that utilizes digital technologies to foster a society where families can confidently nurture future generations.

About Life Network Insurance Co., Ltd.

Life Network stands on a mission to deliver simple, affordable, and user-friendly insurance products, continuously supporting individuals' lifestyles. Since its inception, they have been driven by the customer perspective, truly embodying the essence of their slogan: "Honesty in management, clarity in offerings". Check out more on their official website.

Featured Talent Profile: Kenjiro Tsuda, born June 11 in Osaka, is a multifaceted voice actor and actor, involved in various anime series, film dubbing, and narration across genres. His accolades include multiple awards recognizing his contributions to voice acting, including Best Actor at the 15th Voice Actor Awards.

Life Network’s commitment to transparency and education stands out as both an invitation and a celebration for potential customers, shining a light on the often misconstrued nature of life insurance in Japan. Tune into Mitsumorou's new venture and see how insurance can be both enjoyable and informative!