Vietnam's Steen Lager Beer Makes Its Way to Japanese Dining Tables

Steen Lager Beer: A New Japanese Favorite

Doshisha Co., Ltd., based in Osaka, Japan, is set to introduce Steen Lager Beer from Vietnam to retail stores across the country, starting in late February 2026. With recent amendments to Japan's liquor tax laws, the beverage landscape is evolving, creating a demand for more diverse beer options at accessible prices. Recognizing the global popularity of Vietnamese beer, especially in Southeast Asia where its beer consumption ranks among the top in the world, Doshisha aims to provide lovers of flavor and value alike with this new choice.

Vietnam's Steen Lager Beer is characterized by its lightweight and refreshing taste, making it a perfect companion for Japan's steamy summer season. With its strong ties to the local cuisine, which primarily features rice and rice noodles, this beer pairs beautifully with a variety of dishes without overwhelming their flavors. Vietnamese beer culture is well-established, making it an ideal match for Japan's casual drinking traditions.

Unique Features of Steen Lager Beer

Crafted by A&B Vietnam, Steen Lager Beer boasts a blend of carefully selected ingredients and a meticulous brewing process that balances drinkability with quality. The name 'Steen,' which means 'stone' in Dutch, embodies the vision of creating a beer that shines with a serene brilliance much like nature-polished stones, offering a calm yet invigorating taste experience that resonates with drinkers. Its crisp taste and consistent quality have garnered appreciation in supermarkets and dining establishments around the globe.

Attention to Detail in Brewing

The production of Steen Lager involves high-quality Australian barley malt and grains, coupled with premium hops. By blending traditional brewing methods with modern techniques, A&B Vietnam achieves a harmonious flavor profile. The meticulous oversight of raw materials, fermentation temperatures, and timing results in a clean taste and reliable quality, ensuring each bottle is crafted to perfection.

Aesthetics and Aroma

Visually captivating, Steen Lager Beer presents a pale amber hue in the glass, inviting drinkers to indulge. The subtle roasted grain aroma mixing with exquisite hops creates an enticing introduction, enhancing anticipation for the first sip.

Smooth and Refreshing

What sets Steen Lager apart is its smooth mouthfeel and delightful finish. With minimal bitterness and a seamless aftertaste, this beer complements everyday meals and relaxation times alike. Whether you are a beer enthusiast or someone who typically drinks less, Steen Lager’s approachable flavor profiles make it a crowd-pleaser.

Tailored to Japanese Preferences

While many beers in Vietnam are designed for lower alcohol content ideal for a tropical climate, Steen Lager has been adapted for the Japanese audience with an alcohol level of 5%. This provides a satisfying balance of robust flavor and refreshing qualities that appeal to Japanese beer lovers. It pairs seamlessly with a variety of cuisines, including both Japanese and Western dishes, making it a versatile choice for numerous dining scenarios.

Product Overview

- Name: Steen Lager Beer
- Suggested Retail Price: Open Price
- Classification: Beer
- Alcohol Content: 5%
- Volume: 330ml

> Please note, the legal drinking age is 20 years in Japan. Consumption by pregnant or nursing individuals could pose risks to fetal and infant development.

Company Background

Doshisha Co., Ltd. was established in January 1977 and operates its headquarters in Osaka.
CEO: Masayuki Nomura
Contact:

- Osaka Headquarters: 1-5-5 Higashi-Shinsaibashi, Chuo-ku, Osaka 542-8525
- Tokyo Headquarters: 2-21-46 Takanawa, Minato-ku, Tokyo 108-8573
- Tokyo Headquarters No. 1 Building: 1-8-10 Higashi-Ooi, Shinagawa-ku, Tokyo 140-0011

Capital: 4,993 million yen
Website: Doshisha

For inquiries regarding this product, please contact Doshisha’s customer support at 0120-104-481 (available on weekdays from 9:00 AM to 5:00 PM).