#Japan #Tokyo #UPSIDER #fufu #PRESIDENT CARD

Exciting Collaboration between PRESIDENT CARD and 'Fufu'

UPSIDER Inc., led by CEO Tohru Miyagi, has announced a promising partnership between their premium corporate card, the PRESIDENT CARD, and the small luxury resort brand 'Fufu'. This collaboration aims to provide exclusive benefits for cardholders, enhancing their journey as entrepreneurs and business leaders.

Partnership Overview

The partnership seeks to support the ongoing performance of executives by offering high-quality lodging experiences that help individuals relax and recharge. This is crucial for business leaders who need to maintain their mental and physical health to make sound decisions and achieve organizational goals.

Starting in early 2026, members of the PRESIDENT CARD will gradually gain access to special benefits at various 'Fufu' facilities, which include:

1. Utilizing Points for Stays: Cardholders will be able to apply points accrued from using the PRESIDENT CARD towards their accommodation expenses at 'Fufu' locations. This can be particularly beneficial for leaders looking to host retreats or provide employee welfare through quality experiences.

2. Exclusive Discounts and Welcome Services: Those booking stays through the PRESIDENT CARD can expect special welcome services and exclusive discounts, elevating the overall experience at 'Fufu'.

About 'Fufu'

'Fufu' is operated by Kato Pleasure Group and is known for its exquisite small luxury resorts scattered across Japan, including locations in Karuizawa, Atami, Nara, and Nikko. Each property is designed to incorporate the local nature and culture, providing guests with superior hospitality experiences. The brand is set to expand further with the grand opening of its ninth facility, 'Fufu Tokyo Ginza', scheduled for November 16, 2025, underscoring its commitment to urban luxury.

Official Website of Fufu

Future Outlook

The PRESIDENT CARD's mission is to empower challenging executives by expanding the value of experiences that enhance their lifestyle and performance. The busy schedules of entrepreneurs highlight the importance of mental wellness, which ties directly into decision-making quality and company success. This partnership will create valuable opportunities for relaxation and rejuvenation, ultimately helping leaders prepare for future challenges.

As we move forward, UPSIDER plans to expand benefits for PRESIDENT CARD members, utilizing this partnership to improve the quality of time spent at 'Fufu' locations. We aim to redefine executive experiences relating to travel, accommodation, and networking as sources of productivity, aligning with our mission to build a global financial platform that supports challengers.

President Card Features

The PRESIDENT CARD is tailored for entrepreneurs looking for distinctive corporate card services. It incorporates AI credit models and operational efficiency functions honed through its predecessor, the corporate card 'UPSIDER'. The card responds to the specific needs of executive users with an array of premium offerings.

In February 2025, a collaboration with Japan Airlines allowed cardholders to convert their points into unlimited JAL miles, a feature that adds significant value to their spending. Furthermore, points can also be exchanged for various rewards, including Amazon gift cards, creating numerous avenues for cardholders to benefit from their daily expenses.

Additionally, features aimed at optimizing expense management processes, including receipt collection capabilities, will continue to evolve in tandem with the expansion of member benefits. Our goal is to provide comprehensive solutions to support the ongoing endeavors of determined business leaders.

Service Website

About UPSIDER Inc.

UPSIDER operates with the mission of creating a global financial platform that supports challengers. By leveraging AI and technology, the company provides financial and management infrastructure to small and medium enterprises, as well as startups that often encounter obstacles related to cash flow and back-office burdens.

The firm’s diverse services include:

• - AI-driven corporate card 'UPSIDER' (with cumulative transactions exceeding 650 billion yen as of March 2025)
• - Invoice card payment service 'Shiharai.com' (with cumulative transactions exceeding 100 billion yen as of March 2025)
• - PRESIDENT CARD for executives
• - All-in-one accounting service 'UPSIDER AI Accounting'
• - Growth debt fund 'UPSIDER BLUE DREAM Fund' for startups (with over 13 billion yen in loans as of May 2025)
• - External provision of the corporate card infrastructure
• - Community platform for next-generation business leaders 'Breakthrough GRID'

As of the end of March 2025, over 80,000 companies were using all of UPSIDER’s services, with a cumulative credit limit exceeding 4.2 trillion yen, showcasing the firm’s growth and the effectiveness of AI in automating a significant number of tasks annually.

By enabling access to financial functionality for a wider audience, UPSIDER contributes to a society where businesses can continue to challenge the norm.

Contact Information

For inquiries about adoption, interviews, or partnership communications, please reach out to [email protected]. The information in this press release is accurate as of the date of announcement.