#USA #Los Angeles #BEYBLADE X #Takara Tomy #T-SPARK

Takara Tomy Group's Participation in Anime Expo 2025

The Takara Tomy Group, a renowned toy manufacturer headquartered in Katsushika, Tokyo, will participate in the Anime Expo 2025, North America’s largest anime convention, taking place from July 3 to July 6, 2025, in Los Angeles, California. The group is bringing a range of exciting attractions, showcasing three prominent brands: BEYBLADE X, T-SPARK, and Gacha.

Spotlight on BEYBLADE X

The BEYBLADE X booth is anticipated to be a highlight of the event. On July 5, the prestigious BEYBLADE X National Tournament will be held, featuring qualifiers for an upcoming worldwide championship in Japan. This tournament will identify top contenders who will have the opportunity to represent their skill internationally.

The BEYBLADE franchise is based on an innovative adaptation of the traditional Japanese spinning top, known as beyōgoma, and has continued to captivate audiences since its debut in 1999. The franchise has seen over 30 million units shipped globally as of April 2025. At the booth, attendees can engage in free play experiences and enjoy new product displays that emphasize the spirit of competition and innovation.

Discover more about BEYBLADE X

Introduction of T-SPARK

This convention marks the inaugural presentation of T-SPARK, Takara Tomy’s brand for advanced hobby products aimed at adult enthusiasts. The name T-SPARK symbolizes the notion of innovative adventures, showcasing dynamic play experiences through products that leverage Takara Tomy’s rich history of transformation, combination, and motion mechanics. Some T-SPARK items are set to be available on the official US shopping site, TOMY PLUS.

At Anime Expo, over 30 new items from eight series will be showcased, including:

• - DIAKURON, a Sci-Fi toy with original characters.
• - ZOIDS, a real moving assembly kit.
• - REALIZE MODEL, which features action figure kits.
• - Collaborative products like SYNERGENEX, merging Macross 7 and Transformers themes.

Moreover, attendees can explore the Q VILLAGE area, where mini dioramas and interactive photo spots bring characters' worlds to life.

Learn more about T-SPARK

Celebrating Gacha Culture

The Gacha brand is also making a significant impact with its 60th anniversary of capsule toys in Japan. Originating from the United States in 1965, Gacha machines are central to various public spaces in Japan, attracting attention from both domestic and international audiences as a piece of contemporary culture.

Visitors can enjoy a complimentary Gacha experience, shop for popular Gacha products from Japan, and view a special blind box figure series, PERIHAPI!, featuring appearances from titles like Haikyuu!! and Piapuro Characters. A photogenic area inside a Gacha machine enhances participation and enjoyment.

Gacha products showcased here

Event Details

Dates: July 3-6, 2025
Location: Los Angeles Convention Center
Booth Numbers:

• - BEYBLADE X: ENTERTAINMENT HALL-E-25
• - T-SPARK & Gacha: E-10

Join us in celebrating innovation and play at Anime Expo 2025, where Takara Tomy Group will unleash exciting experiences in the world of hobbies and entertainment.