PRISTINE to Open New Store in Hiroshima with Exclusive Gifts for Customers

PRISTINE's Grand Opening at Hiroshima Mitsukoshi

On February 27, 2026, PRISTINE, the lifestyle brand known for its commitment to organic cotton, will proudly open its latest store at Hiroshima Mitsukoshi. This marks the brand's 13th retail location in Japan and is a significant milestone as PRISTINE celebrates its 30th anniversary this spring. The new store will be situated on the third floor of the prestigious Hiroshima Mitsukoshi department store, inviting customers to explore a range of eco-friendly lifestyle products.

Store Information

Location: 3rd Floor, Hiroshima Mitsukoshi
Address: 5-1, Ko-cho, Naka-ku, Hiroshima 730-8545
Phone: 082-242-3262

In commemoration of the grand opening, PRISTINE will present a limited-edition embroidered towel featuring a koi design to customers who make purchases over 22,000 yen (tax included). This special gift is a nod to the local culture, adding a unique charm to the shopping experience.

A Connection Born from Customer Demand

The decision to open the Hiroshima store stems from heartfelt requests from local customers who wanted a permanent place to connect with the brand. Since May 2021, PRISTINE has hosted annual pop-up shops at Hiroshima Mitsukoshi, where loyal customers have gathered, creating memorable moments and relationships. The new permanent store is seen as a heartfelt response to these customer desires, providing a consistent space for community engagement.

PRISTINE prides itself on its dedication to sustainable practices rooted in Japanese craftsmanship and the ethos of 'starting from the soil.' The materials are carefully chosen, and the production process emphasizes ethical standards that respect both human rights and the environment. Each product is crafted with organic cotton and natural materials that decompose back into the earth, ensuring a minimal environmental impact while celebrating traditional techniques upheld by Japanese artisans. Additionally, PRISTINE holds the CARE certification, a recognized ESG certification that further underscores its commitment to ethical production.

Enhancing Everyday Life with Thoughtfully Selected Products

Beyond clothing, the new Hiroshima store will introduce a curated selection of lifestyle tools designed to enrich daily living. This includes categories such as apparel for men, women, and infants, along with bedding, gifts, and towels—essentially all the elements needed to create a comfortable home environment. PRISTINE envisions a space where customers can appreciate the simple pleasures of life—dressing, eating, sleeping—while nurturing their bodies and minds.

As customers explore the store, they will discover an array of products that offer not only comfort but also a connection to a healthier planet. PRISTINE is inviting everyone to take a step towards sustainable living while enjoying a cozy and nurturing atmosphere in Hiroshima.

About PRISTINE

Founded in 1996, PRISTINE is a flagship brand under Avanti, which has been crafting eco-friendly products since 1985. The guiding principle of PRISTINE encapsulates the philosophy of providing comfort without compromise and simplicity without neglecting quality. The brand’s development process incorporates in-house design and production, ensuring that each piece maintains a connection to Japanese craftsmanship and environmental conscience.

PRISTINE seeks to offer a sustainable organic lifestyle that nurtures both the user and the environment, showcasing the inherent beauty of its materials and designs. Through ethical production practices, the brand contributes positively to the planet while supporting local artisans and cultural heritage.

For more details about PRISTINE and its product offerings, visit their official website.

Company Overview

Company Name: Avanti Co., Ltd.
Director: Hideko Okumori
Established: September 4, 1985
Headquarters: 4F Nino Miya Building, 31 Daikyocho, Shinjuku, Tokyo 160-0015
Phone: 03-3226-7789
Website: Avantijapan.co.jp

Business Focus: