Delight Unveils New Search Feature to Simplify Funeral Service Choices and Provide Financial Aid

Enhancing Funeral Service Accessibility

In a significant move aimed at easing the burden of funeral expenses, Delight Inc., a company specializing in support for the funeral and burial industry, has introduced an innovative search function on its website, “Soogi” (https://soogi.jp). This new feature, launched on September 18, 2025, enables users to quickly identify funeral homes that qualify for the “Special Funeral Aid,” a program designed to provide financial assistance during these challenging times.

Background of the Special Funeral Aid

In response to increasing economic pressures due to rising prices, Delight initiated the “Special Funeral Aid” program on August 12. This initiative offers up to 55,000 yen in Amazon gift cards to users who request services from participating funeral homes through Soogi. The financial aid aims to alleviate the financial burden that consumers face as a result of market fluctuations and the rising cost of living. Delight’s latest enhancement is tailored to enhance user experience, enabling easier access to information about eligible funeral service providers.

Key Features of the New Search Function

The recently added search capability allows for a quick listing of funeral homes that qualify for the financial aid. Previously, users had to painstakingly check each funeral home’s page individually. Now, with a mere click, users can filter and view only eligible funeral providers. Here are some standout features of the search functionality:

- One-Click Filtering: The dedicated “Special Funeral Aid” button allows users to show only the qualifying funeral homes.
- Visual Identification: Eligible funeral homes are marked with a clear “Special Funeral Aid Approved” badge for immediate recognition.
- Comprehensive Comparison: Users can filter the results based on reviews, pricing plans, and geographical location to make an informed choice.
- 24/7 Availability: The search and consultation services are available around the clock, ensuring constant accessibility for users.

How to Utilize the Special Funeral Aid

The process of utilizing the Special Funeral Aid is straightforward:
1. Choose an Eligible Funeral Home: Use the Soogi platform to select a funeral home that qualifies for the aid.
2. Direct Inquiry: Contact the chosen funeral provider directly via phone.
3. Funeral Arrangements: Discuss the details of the service, including schedule, content, and costs, and finalize the request.
4. Service Execution: Delight confirms the requested details with the funeral provider ensuring a smooth ceremony.
5. Receive Gift Card: After confirming the details of the funeral, users receive an Amazon gift card via SMS.

Applicable Conditions

To qualify for the aid, individuals must request services from approved funeral homes through the Soogi platform.

Expanding Options with Financial Aid

The 55,000 yen financial support opens up various possibilities for families planning funerals, making additional arrangements feasible without financial strain. Here are some ways this assistance can be utilized:

- Enhanced Floral Arrangements: Upgrade to a more lavish floral display using abundant fresh flowers.
- Catering Options: Arrange for approximately 10 servings of a banquet meal, with options available around the 5,000 yen price range per guest.
- Personalized Farewells: Choose a more fitting casket or urn that reflects the deceased’s personality.
- Makeup Services: Ensure the deceased looks serene and peaceful for their final goodbye.

Many families considering foregone options due to budgeting constraints can now integrate them into their arrangements, creating a more meaningful ceremony.

About Soogi

“Soogi” (https://soogi.jp) is a platform built to address the various challenges faced when selecting a funeral home. The site offers authentic reviews and detailed information from individuals who have previously planned a funeral, thereby providing valuable insights to prospective users. Key features of the platform include:

- Trustworthy Reviews: Genuine feedback from those who have experienced funeral services, verified through contact checks and documents.
- Direct Communication: Users can speak directly with funeral homes without intermediaries like call centers.
- Completely Free: There are no upfront or monthly fees; all estimates and consultations are offered at no cost without requiring membership registration.
- Comprehensive Information: Users can compare prices, view real funeral scenarios, and examine photos of ceremony setups and facilities on one webpage.
- 24/7 Support: The platform allows for inquiries and arrangements at any hour, ensuring that help is always available.

In summary, Delight aims to support consumers by enhancing transparency in the funeral service selection process, thus enabling informed and regret-free decisions during difficult times.