HOKA New Campaign
2025-07-10 03:43:52

HOKA Launches New Global Campaign ‘TOGETHER, WE FLY HIGHER’ to Celebrate Community Support

HOKA's New Global Campaign: ‘TOGETHER, WE FLY HIGHER’



On July 10, 2025, HOKA®, a renowned athletic footwear and apparel brand, will launch its latest global campaign titled ‘TOGETHER, WE FLY HIGHER’. This initiative celebrates the invaluable support of communities in every athlete's journey, emphasizing that individual achievements are often a collective effort.

HOKA, closely related to Deckers Brands and listed on the NYSE (DECK), has made a name for itself with its innovative performance footwear that provides an extraordinary level of comfort, promoting an active lifestyle for all.

The campaign draws upon HOKA's overarching brand ethos encapsulated in ‘FLY HUMAN FLY’, which focuses on the joy of growth and the exhilarating experience of physical activity. HOKA's Vice President of Global Marketing, Erica Gabrielli, expressed that this campaign serves as a profound acknowledgment of those who support athletes in their pursuit of greatness. “We recognize the essential role that the community plays in helping athletes achieve their goals. This campaign is about gratitude and respect for all those who walk the path with us,” she stated.

The Power of Community



Furthermore, the campaign highlights how the encouragement from friends, family, and fellow runners transforms the running experience. The core message of ‘TOGETHER, WE FLY HIGHER’ signifies that while the athlete runs, they don't do it alone. They are backed by a network of supporters that drives them to exceed their limits, showcasing how personal growth is made possible through communal support.

The campaign kicks off with a powerful anthem film that embodies these values. Over the following months, HOKA will roll out a series of moving short films that depict touching moments shared between runners and their communities. These stories will provide a visual narrative on how encouragement from loved ones fuels the passion for running.

Capturing Essential Moments



The first two short films, set to launch shortly after the anthem film, will focus on those seemingly simple yet precious daily moments that runners experience. These intimate snapshots beautifully illustrate how the runners’ growth is intricately tied to their interactions with those around them. Audiences will witness the warmth and support of their communities, carefully woven into the journeys of these athletes.

Through this campaign, HOKA aims to inspire connections among people and support individual growth and challenges, inviting everyone to join in celebrating the spirit of teamwork. The underlying message is clear: in the world of sports, the joy of freedom and human connection is paramount.

To learn more about the campaign, you can visit their official site and engage with HOKA's community initiatives through various social media platforms.

In Conclusion
With ‘TOGETHER, WE FLY HIGHER’, HOKA illustrates that athletic journeys are not just about the individual but are formed through the collective efforts of those around them. This campaign serves as a testament to the unwavering support of communities in athletes' lives, encouraging everyone to reach for greater heights together.

For more updates on this campaign, follow HOKA on their website and social media channels.


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Topics Consumer Products & Retail)

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