Olight Makes Its Grand Debut at IWA OutdoorClassics 2025 Showcasing Innovative Lighting Solutions
In a remarkable showcase of technological innovation and outdoor accessories, Olight, a renowned name in portable lighting, made its debut at the IWA OutdoorClassics 2025 in Nuremberg, Germany. This event, celebrated as the leading global exhibition for the hunt and sports shooting industry, served as a significant platform for Olight to reveal its latest advancements and establish a strong foothold in the European market.
At this event, Olight presented the Javelot Turbo 2, a powerful device designed specifically for hunting and search-and-rescue operations. This cutting-edge product features an impressive range of 1,500 meters and an incredible light output of 1,800 lumens, showcasing performance that meets the demands of professionals in the field. Its functionality is further enhanced by a wireless remote control that operates effectively up to 8 meters, alongside a magnetic docking station that safeguards and charges the remote simultaneously. Moreover, the Javelot Turbo 2 offers a runtime of up to 272 hours, making it an invaluable tool for extended outdoor use.
In addition to unveiling the Javelot Turbo 2, Olight also introduced a groundbreaking product to the European offline market: the Ostation X. This innovative charger, which garnered recognition as a CES Innovation Awards Honoree, is the world's first and smartest 3-in-1 battery charging and management system. Previously showcased at the CES 2025 in Las Vegas, the Ostation X attracted media attention from major outlets such as T3, The Hollywood Reporter, and Digital Trends. IWA attendees were granted the opportunity to experience this smart charging system firsthand, undoubtedly witnessing the future of portable battery innovation.
To strengthen its business relations within the industry, Olight organized an exclusive dealer conference attended by significant partners from Germany, France, Spain, and other European nations. This event not only served as a strategic opportunity for collaboration but also for exchanging market insights and exploring new business possibilities. By fostering closer ties with regional distributors, Olight aims to enhance local operations and better serve its European customer base with cutting-edge lighting solutions.
PC, Olight's Head of Europe, articulated the company’s mission: "Europe is a key market for Olight, and we are committed to working closely with our partners to deliver innovative, high-performance lighting solutions for both professionals and enthusiasts. The IWA 2025 marks the beginning of a new chapter for Olight in Europe."
By participating in the IWA, Olight has taken a significant step toward expanding its global presence while reaffirming its commitment to providing state-of-the-art lighting technology tailored for the European market. In addition to engaging its business partners, the company invited fans and influencers to partake in this pivotal event, further strengthening its community-oriented branding approach.
Founded in 2007, Olight has emerged as a global leader in innovative portable lighting products relied upon by outdoor enthusiasts worldwide. The brand consistently pushes the boundaries of lighting technology to meet a wide array of customer needs, ensuring that innovation is at the forefront of its endeavors. The future appears bright for Olight as it not only introduces groundbreaking products but also deepens its connections with users across Europe and beyond.