AnyMind Group Secures Official MCN Certification with Shopee in Malaysia
AnyMind Group, a cutting-edge technology company based in Singapore, has recently announced its official certification as a Multi-Channel Network (MCN) partner by Shopee in Malaysia, a significant milestone that aims to bolster e-commerce operations in the region. This partnership positions AnyMind Group to effectively assist brands in executing performance-based marketing strategies leveraging selected creators on Shopee, one of Southeast Asia's leading e-commerce platforms.
With this certification, AnyMind Group will enhance its support infrastructure for brands operating on Shopee. The company will provide comprehensive assistance from establishing performance marketing strategies that utilize vetted creators, to e-commerce operations, logistics, and fulfillment. Shopee is renowned for its advanced features including live commerce and affiliate marketing, which further enables brands to reach and engage their target audiences effectively.
Companies can now launch affiliate marketing campaigns rapidly through AnyMind Group, thanks to the integration of its state-of-the-art platforms such as AnyTag, AnyLive, and AnyX. AnyTag facilitates influencer marketing by utilizing insights and AI to select the best-fit influencers for campaigns, ensuring brands achieve high engagement and conversion rates.
Creators who participate in the MCN will benefit from preferential rewards and performance-based compensation. They will also receive specialized technical support and access to studio environments that are essential for creating high-converting content. Additionally, the collaboration with the Malaysian e-commerce support company Arche Digital, which was integrated into the group in 2024, will further optimize support for brands using Shopee.
Steven Tan, Managing Director of Fulfillment at AnyMind Group and CEO of Arche Digital, emphasized the importance of this partnership: "Obtaining the official MCN certification from Shopee signifies a pivotal enhancement of our support capabilities for commerce in Malaysia. Our approach combines creator-driven marketing with backend logistics and fulfillment, enabling brands to overcome operational challenges often faced during business expansion. We remain committed to supporting sustainable growth for brands by ensuring seamless integration from marketing strategies to e-commerce operations."
AnyX: This e-commerce management platform unifies control over multiple sales channels, such as marketplace and direct sales sites. It facilitates operational efficiency and leverages data analytics to deliver a broad array of solutions aimed at accelerating e-commerce growth.
AnyTag: This influencer marketing platform empowers brands by enabling AI-driven selection and casting of influencers, while also providing real-time reports and performance measurement post-campaign.
AnyChat: This chat-based commerce platform offers real-time customer interaction and support, enhancing the overall shopping experience and maximizing customer satisfaction through data collection and analysis.
AnyLogi: As a global logistics platform, AnyLogi streamlines the entire shipping process, integrating with domestic and international e-commerce systems for seamless delivery operations.
Established in 2016 in Singapore, AnyMind Group operates in 15 countries and regions, focusing primarily on the Asian market. The company supports brand growth through comprehensive service models that integrate data and operations in sectors ranging from social marketing to e-commerce and offline distribution. Listed on TSE Growth (Stock Code: 5027), AnyMind Group is at the forefront of reshaping the future of commerce in the digital era.
Located in Malaysia, Arche Digital serves as an e-commerce enabler, providing a variety of services to support local brands in their e-commerce endeavors, including strategy formulation, operational support, marketing, and customer service. Since its foundation in 2015, Arche Digital has successfully established flagship stores for numerous global skincare brands and facilitated over a million orders.
Strengthening E-Commerce Operations
With this certification, AnyMind Group will enhance its support infrastructure for brands operating on Shopee. The company will provide comprehensive assistance from establishing performance marketing strategies that utilize vetted creators, to e-commerce operations, logistics, and fulfillment. Shopee is renowned for its advanced features including live commerce and affiliate marketing, which further enables brands to reach and engage their target audiences effectively.
Companies can now launch affiliate marketing campaigns rapidly through AnyMind Group, thanks to the integration of its state-of-the-art platforms such as AnyTag, AnyLive, and AnyX. AnyTag facilitates influencer marketing by utilizing insights and AI to select the best-fit influencers for campaigns, ensuring brands achieve high engagement and conversion rates.
Impact on Creators and Brands
Creators who participate in the MCN will benefit from preferential rewards and performance-based compensation. They will also receive specialized technical support and access to studio environments that are essential for creating high-converting content. Additionally, the collaboration with the Malaysian e-commerce support company Arche Digital, which was integrated into the group in 2024, will further optimize support for brands using Shopee.
Comment from Steven Tan
Steven Tan, Managing Director of Fulfillment at AnyMind Group and CEO of Arche Digital, emphasized the importance of this partnership: "Obtaining the official MCN certification from Shopee signifies a pivotal enhancement of our support capabilities for commerce in Malaysia. Our approach combines creator-driven marketing with backend logistics and fulfillment, enabling brands to overcome operational challenges often faced during business expansion. We remain committed to supporting sustainable growth for brands by ensuring seamless integration from marketing strategies to e-commerce operations."
The Role of AnyMind Group Platforms
AnyX: This e-commerce management platform unifies control over multiple sales channels, such as marketplace and direct sales sites. It facilitates operational efficiency and leverages data analytics to deliver a broad array of solutions aimed at accelerating e-commerce growth.
AnyTag: This influencer marketing platform empowers brands by enabling AI-driven selection and casting of influencers, while also providing real-time reports and performance measurement post-campaign.
AnyChat: This chat-based commerce platform offers real-time customer interaction and support, enhancing the overall shopping experience and maximizing customer satisfaction through data collection and analysis.
AnyLogi: As a global logistics platform, AnyLogi streamlines the entire shipping process, integrating with domestic and international e-commerce systems for seamless delivery operations.
About AnyMind Group
Established in 2016 in Singapore, AnyMind Group operates in 15 countries and regions, focusing primarily on the Asian market. The company supports brand growth through comprehensive service models that integrate data and operations in sectors ranging from social marketing to e-commerce and offline distribution. Listed on TSE Growth (Stock Code: 5027), AnyMind Group is at the forefront of reshaping the future of commerce in the digital era.
About Arche Digital
Located in Malaysia, Arche Digital serves as an e-commerce enabler, providing a variety of services to support local brands in their e-commerce endeavors, including strategy formulation, operational support, marketing, and customer service. Since its foundation in 2015, Arche Digital has successfully established flagship stores for numerous global skincare brands and facilitated over a million orders.
Topics Consumer Products & Retail）
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