Mackage Launches CORE 2025 Campaign with Matt Bomer and Stella Maxwell as Brand Ambassadors

Mackage Unveils CORE 2025 Campaign Featuring Stars Matt Bomer and Stella Maxwell

Mackage, the renowned Canadian luxury outerwear brand, has officially launched its innovative CORE 2025 campaign. This exciting initiative highlights the brand's storied heritage while celebrating its iconic styles and designs that have defined it over the past 25 years. Both actor Matt Bomer and supermodel Stella Maxwell lend their star power to this campaign, bringing life to the essence of Mackage.

The CORE 2025 campaign is more than just a marketing endeavor; it captures the evolution of Mackage from a pioneering outerwear brand into a comprehensive lifestyle label. Known for its focus on craftsmanship and architectural design, Mackage’s latest collection showcases the core pieces that have shaped their identity, symbolizing timeless elegance and engineering prowess.

A Celebration of Iconic Designs

Mackage’s dedication to innovative design is bolstered by its commitment to combining functional performance with luxurious aesthetics. The CORE collection includes some of the brand’s most recognized pieces, like the ADALI coat, characterized by its sculpted collar, and the DIXON down bomber, which embodies a perfect balance of form and function. These pieces represent what has built the brand's reputation for excellence while being reimagined for a contemporary audience.

In a striking photographic campaign set in Los Angeles, Bomer and Maxwell are joined by various animals that symbolize Mackage's core values. The owl reflects wisdom, the falcon stands for precision, the Doberman signifies dedication, and the snake embodies protection. Together, these elements beautifully illustrate Mackage’s guiding philosophy: Aesthetics That Protect.

Mackage CEO Tanya Golesic describes the CORE collection as a return to the brand's roots while evolving it for today’s fashion landscape. “These are the styles that define us,” she states, emphasizing the importance of uncompromising craftsmanship and design ethos.

New Designs for Modern Wardrobe

Alongside the classics, the campaign showcases new designs that expand Mackage's vision. The CALINA is a striking chevron-quilted maxi coat featuring a belted waist that elegantly emphasizes a feminine silhouette; the GAEL leather trench coat exudes timeless style and confidence, while the SKAI coat combines versatility with its 3-in-1 functionality, transitioning seamlessly from day to night.

Bomer articulates the importance of staying relevant in both fashion and acting, stating, “Evolving while holding onto what defines you is crucial.” He expresses that this campaign embodies Mackage’s ability to achieve this delicate balance of tradition and innovation.

Global Launch and Future Vision

The CORE 2025 campaign officially launched on October 23, 2025, signaling a pivotal moment in Mackage’s journey as it continues to shape the narrative of luxury fashion. The campaign reflects not just the brand's rich history but also its proactive stance towards the future of lifestyle luxury.

With a strong commitment to craftsmanship, technical excellence, and timeless designs, Mackage aims to lead in creating modern luxury collections that resonate beyond trends. Since its inception in 1999, Mackage has transitioned from its Canadian roots to become a globally recognized brand, redefining luxury lifestyles while keeping style at the forefront.

As the brand moves forward, the CORE 2025 campaign serves as a reminder of Mackage’s enduring vision and its aspiration to merge elemental performance with high-end design, setting new standards in urban sophistication and style that resonate with today’s consumers.

For press inquiries, interested parties should reach out via Mackage's designated contact points. The brand's continual evolution promises to highlight its commitment to providing consumers with fashion that protects while making a distinct style statement.