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Understanding the Desire for Second Homes

In our fast-paced lives, the need for a sanctuary has never been more pressing. Recent research by Hoosiers Corporation, based in Chiyoda, Tokyo, provides intriguing insights into the motivations behind owning a second home. Conducted in early 2025, this survey involved 130 individuals who expressed a desire to own a second house or have membership rights to such properties.

Key Findings of the Survey

1. Primary Motives for Seeking a Second Home

The survey revealed that 64.6% of respondents aim to acquire a second home primarily for relaxation. Many envision this as an opportunity to connect with nature and take a break from urban bustle. Moreover, 48.5% cited the desire to engage in a dual lifestyle as a significant motivating factor. This trend indicates that more individuals are yearning for a way to balance city life with nature-centric living, seeking an escape from the crowded environments they inhabit daily.

2. Desired Locations for Second Homes

When it comes to location, the preference for a second home is predominantly within close proximity to main residences. An impressive 63.1% of respondents favored locations within 100 kilometers. Specifically, the data showed that 33.1% wanted their second abode within 50 kilometers, while 30% preferred locations under 100 kilometers. This significant desire for closeness suggests that accessibility is paramount; individuals want to enjoy the serene environments of rural areas without enduring long travel times.

3. Expected Frequency of Use

The anticipated frequency of visits to second homes indicates a strong trend towards regular use. Approximately 23.8% of participants expect to utilize their second homes 2-3 times a month, and an overwhelming 67.7% foresee visiting at least once a month. This frequency illustrates a shift towards integrating nature-focused living into regular routines, depicting new lifestyle patterns where individuals seek more frequent escapes into tranquil settings.

Survey Methodology

Conducted via an online platform, the survey targeted a national audience of 130 individuals with aspirations for second home ownership, including those interested in membership options. The collection period spanned from January 24 to February 9, 2025, offering a snapshot of shifting priorities in living arrangements.

Insights into Hoosiers Corporation

Hoosiers Corporation, established in December 1994, specializes in new residential and commercial developments across Japan. Led by President Eiichi Ogawa, the company strives to act as a "Social Developer®", addressing various societal challenges through its business endeavors. With a vision firmly rooted in responding to changing community needs, Hoosiers seeks to enhance living experiences by providing viable housing solutions in urban and rural settings alike.

The Growing Appeal of Second Homes

The survey findings spotlight a growing trend among urban dwellers who desire reconnection with nature without sacrificing the comforts of home. As people increasingly seek environments that support their well-being, the demand for second homes within easy reach of urban centers is likely to rise.

In conclusion, owning a second home aligns with the modern individual's craving for a balanced lifestyle—one that prioritizes relaxation and accessibility, encouraging a dual approach to living that embraces both urban conveniences and serene escapes. As more individuals contemplate this lifestyle, the market for second homes is set to expand, providing ample opportunities for developers like Hoosiers Corporation to cater to these evolving preferences.