#Daikanyama #HELLO! NEW YEAR MARKET #katadori

Discover the HELLO! NEW YEAR MARKET

The bustling streets of Daikanyama, Tokyo, will soon transform into a vibrant hub of culture and community as the HELLO! NEW YEAR MARKET kicks off on January 17 and 18, 2026. This two-day event promises an immersive experience as it embraces the themes of connection, sharing, and the stirring of new beginnings.

A Market of Experience

The HELLO! NEW YEAR MARKET embodies a unique blend of a traditional market (ichi) and a collaborative space (kai). Here, visitors can not only engage in leisurely shopping but also interact directly with artisans and creators, making meaningful connections through conversations and shared experiences. The market is designed to inspire actions and feelings that resonate with the heart.

Pre-Event with Katadori

Before the main event, a special pre-event titled katadori Special Talk Session will take place on January 16, 2026. This talk will feature key members of the katadori project, including announcer Yuki Matsumaru, talent Misako Yasuda, and TOUROU representative Haruka Ogawa. They will discuss their collaborative efforts at the HELLO! NEW YEAR MARKET and provide insights into the stories behind their various cultural projects. Also joining will be Taihei Maruno, the head of Himamori Meiboku, who will explore the creation of a meaningful cutting board made for sharing with loved ones, reinforcing the theme of connection.

The Market Highlights

The event unfolds across several programs, each designed to showcase different aspects of culture and experience:

Morning Market (Hajimari no Ichi) - January 17

From 8:00 AM to 11:00 AM, visitors can enjoy a morning market featuring fresh local produce. This refreshing start to the day in clear morning air sets a tranquil tone.

Featured Vendors:

• - The Hasune Farm
• - TOKYO WASABI
• - Wakamataya Musashimurayama and Nerima Farms
• - TANOSIMU RENCON
• - Komochi Seimeitan Natural Blessing Farms
• - katadori and New Farm Maru
• - Kamoshida Farm × Piecurex

Afternoon Market (Kataritaku naru Mono to Koto) - January 17

From 12:00 PM to 4:00 PM, the afternoon market will welcome a collection of crafts, food, and goods that convey the stories and thoughts of their creators. Expect engaging encounters that spark conversations around why these items were chosen.

Featured Brands:

• - katadori
• - Kimonoyarn
• - MIGOTO
• - New Tohoku Souvenirs Competition Award Products
• - sekiyadoberry

Experiential Programs - Dream Movement (Muubu Kai)

Among the experience-focused programs, visitors can engage in dynamic activities designed to stimulate creativity and community interaction:

• - Fireworks Omikuji: On January 17 from 4:00 PM to 8:00 PM, embrace the thrill of a new year with a unique fireworks experience. Light up your senses and receive