Seven-Eleven Expands Vegetable and Fruit Offerings in Hokkaido for Enhanced One-Stop Shopping Experience
Seven-Eleven Enhances Shopping Experience in Hokkaido
In a significant move to better cater to the unique demands of Hokkaido residents, Seven-Eleven Japan is expanding its range of vegetables and fruits within local stores. This initiative is part of the 'Hokkaido Project', aimed at addressing regional requirements and social challenges. By doing so, the convenience of obtaining essential vegetable and fruit items at nearby Seven-Eleven stores will greatly benefit everyday customers.
The expansion comes as a response to the growing need for a 'one-stop shopping' experience, particularly for those who face difficulties while shopping, such as the elderly. By collaborating with local producers and fruit wholesalers, Seven-Eleven seeks not only to enhance customer satisfaction but also to stimulate the local economy and tackle social issues such as accessibility and convenience.
Given that Hokkaido is a car-centric region, shopping in bulk at once is a common practice. For many, Seven-Eleven has become a substitute for traditional supermarkets, especially with the decline of specialty shops and the increased need for close-at-hand shopping options during harsh winter conditions. This new strategy aims to ensure that customers can find a variety of products conveniently at their nearest Seven-Eleven store.
Starting from the week of October 13, seasonal fruits such as pears, persimmons, and mandarins will gradually be introduced to the stores, allowing customers to enjoy fresh and seasonal flavors. The company remains committed to responding to the evolving needs of its customers and fostering a store environment that reflects local traditions and tastes.
Key Points of the Initiative
1. Commitment to Freshness: By integrating a new ordering system and working closely with local vegetable and fruit suppliers, Seven-Eleven will create a responsive delivery system that uses existing logistics networks. This will enable stores to stock the freshest produce available.
2. Focus on Variety: The fruit selection will include staples like bananas and apples, along with offerings tailored to the demographics and locations of individual stores. Seasonal products will also be introduced, ensuring that customers can easily access the 'taste of the season' in their daily lives.
New Product Highlights
- - Nansui Pears
Availability: Select locations in Hokkaido
Description: Known for their exceptional sweetness, these pears feature a firm texture and a satisfying crispness that delights the palate.
- - Seedless Persimmons
Availability: Select locations in Hokkaido
Description: Soft and juicy, they offer a melt-in-your-mouth experience that is perfect for all ages.
- - Early Harvest Mandarins
Availability: Select locations in Hokkaido
Description: Harvested earlier than usual, these mandarins boast a refreshing sourness balanced with just the right amount of sweetness, making them easy to peel and enjoy.
Example Product Lineup
Fruit:
- - Delicious Happiness Bananas
Vegetables:
- - Mini Tomatoes
- - Potatoes
- - Onions (3 pieces)
Note: Product availability may vary by store and season.
About the Hokkaido Project
Launched in March 2025, Seven-Eleven's 'Hokkaido Project' is designed to meet the region's cultural and value-oriented needs while tackling social challenges. This initiative aims to create a vision of Seven-Eleven as a community-centric retailer. The core themes include:
1. Localized Products and Services: Tailoring offerings to meet specific community needs at each store.
2. Adaptation to Changing Environments: Responding to societal changes and sharing insights nationwide.
Through these efforts, Seven-Eleven aspires to be an integral part of the Hokkaido community.
Topics Consumer Products & Retail）
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