#AI Transformation #TELUS Digital #MOBILE WORLD CONGRESS

TELUS Digital Leads AI Transformation in Telecommunications

At the upcoming Mobile World Congress (MWC) 2026 in Barcelona, TELUS Digital is set to unveil groundbreaking solutions that leverage artificial intelligence (AI) to enhance customer experience (CX) and optimize network functions. With a focus on creating measurable business value, TELUS's presentation will highlight over 20 innovative use cases that successfully transition AI projects from the testing phase to full-scale production.

Addressing Core Challenges in Telecommunications

The telecommunications industry has long grappled with converting substantial AI investments into tangible returns. As per NVIDIA’s report on the state of AI in telecommunications, 44% of operators regard CX optimization as their primary AI investment focus, with 40% dedicated to network planning and operations. Unfortunately, many communications service providers (CSPs) find themselves stalled in experimental phases, struggling to scale successful pilots into operational systems that make a real impact.

To combat this challenge, TELUS Digital is implementing proven, production-grade AI solutions. In 2025, the company processed over 2 trillion tokens across numerous AI models via its generative AI engine, Fuel iX™. This impressive feat showcases TELUS Digital’s ability to implement large-scale AI applications both within its operations and for telecom customers globally.

Bret Kinsella, Senior Vice President of Fuel iX at TELUS Digital, emphasizes the magnitude of this development, stating, "In the realm of AI, tokens represent the currency of expertise. They differentiate organizations that merely dabble with AI from those that operate it at scale. Our significant processing of AI tokens across our platform in the previous year highlights our capability to deliver production-level AI for our global clientele."

A Transformational Showcase

During a dedicated 90-minute presentation on March 4, TELUS Digital will reveal the operational strategies that back this impressive scale. The discussion will include over 20 real-world cases, live demonstrations, and panels with experts from TELUS, F3 Networks, and NVIDIA, who will delve into methods for overcoming the 'pilot purgatory' through intelligent infrastructure and AI-driven automation.

Celebrating its two-decade-long leadership in telecommunications, TELUS Digital benefits from its affiliation with TELUS, a Canadian communications technology pioneer. This