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Midea's Innovative Integrated Kitchen Range at IFA 2025

The Midea Group, a leading player ranked among the Fortune Global 500, has unveiled its striking new line of integrated kitchen solutions during the much-anticipated IFA 2025 in Berlin. Midea, known for its commitment to technological advancement and design excellence, has introduced a collection that beautifully melds understated style with high-performance functionality, catering to the distinct preferences of European consumers, all designed from their Milan-based design center.

A Closer Look at the New Series

Midea's innovative kitchen range is divided into three distinct series: Essenza, Ispira, and Eleva. Each series presents a unique aesthetic appeal and functionality that fits seamless into various interior designs, showcasing the brand’s dedication to blending style with practicality.

Essenza Series: Functional Elegance

The Essenza series embodies a balance of contemporary design and essential functions, making it tailor-made for young professionals and couples in search of stylish and practical solutions. Featuring sleek lines, subtle textures, and a user-friendly layout, it artfully manages to create a space that is not only efficient but also visually appealing. The simplicity and profound attention to details in this series are what set it apart, ensuring that productivity in the kitchen does not compromise on elegance.

Ispira Series: Sophisticated Craftsmanship with XPRESS Technology

The Ispira series exemplifies refined artistry balanced with exceptional cooking performance. This series features a glossy black tempered glass finish coupled with sleek LED displays, making it perfect for both modern and natural decors. Beyond aesthetics, the Ispira series integrates Midea’s cutting-edge XPRESS MASTER technology, bringing efficiency to cooking. Additionally, the accompanying dishwasher in this series boasts the innovative XpressWash system with an Innowash Pro spray arm that rotates 720 degrees, ensuring a germ-free, spotless clean up by eradicating up to 99.9% of germs.

Eleva Series: Bold Design & Uncompromising Performance

Meanwhile, the Eleva series stands out with its daring black finish and sharp angular lines that exude modern sophistication. The Easy Touch screens enhance the visual coherence of the design while ensuring that energy efficiency is optimized thanks to the ECOMASTER AI-driven technology. This combination allows Eleva to maintain high performance without compromising on sustainability or quality.

Supporting Brands: Teka and Küppersbusch

Midea’s integration of style extends beyond its brand; it collaborates with European cookware brands such as Teka and Küppersbusch. At the IFA, Teka presented its striking Van Gogh series inspired by artistic mastery, alongside the Infinity G1 and Neo series, which effortlessly fuse elegance with modernity. Küppersbusch, a century-old German luxury kitchen brand, impressed visitors with its high-end built-in designs, including its Graphite and Matt Black series that showcases exemplary craftsmanship.

About Midea

Founded in 1968, Midea is a leading global technology enterprise focused on elevating homes through innovative products designed for smarter living. As one of the largest appliance manufacturers worldwide, Midea is committed to advancing technology across various verticals, which include Smart Home solutions, Industrial Technology, Building Technology, and more. The company is pursuing sustainable growth underpinned by a commitment to innovation and design.

For more information about Midea and its latest kitchen range, please visit www.midea.com.