#USA #Los Angeles #Los Angeles Rams #Juan Valdez® #Green Coffee Company

Green Coffee Company and Los Angeles Rams Announce Exciting Partnership

In a bold move that merges sports and culture, the Green Coffee Company has forged a multi-year partnership with the Los Angeles Rams, one of the NFL's most iconic teams. This collaboration is set to elevate both organizations as they unite to promote Juan Valdez®, a premium coffee brand celebrated across the globe, as the official coffee of the Rams.

Starting this upcoming football season, fans attending home games at the Rams’ stadium will be treated to a unique experience. They will have the opportunity to savor the rich flavors of 100% Colombian Juan Valdez® coffee, available in both hot and cold brew options. This initiative not only brings high-quality beverages to the bleachers but also highlights the deep-rooted cultural heritage of Colombian coffee farming.

Ted Skodol, the Chief Revenue Officer of Green Coffee Company, expressed enthusiasm about this partnership, emphasizing the shared commitment to sustainability and innovation. “This announcement marks a pivotal moment in our mission to introduce the best of Juan Valdez to the North American market,” he noted. “We’re thrilled to align with a dynamic team like the Los Angeles Rams, enhancing our global reach while showcasing our authenticity and quality.”

As part of the collaboration, a special edition of Juan Valdez® coffee branded with the Los Angeles Rams logo will be launched. This exclusive product aims to create a buzz among coffee lovers and football fans alike. Additionally, the partnership will feature various promotional events throughout the season, including billboard advertising showcasing Rams players and a series of engaging digital content. Fans can look forward to interactive social media campaigns, such as the “Recreate an Old Photo” series, celebrating both the coffee culture and the vibrant spirit of the Rams.

Sebastián Mejía, General Manager of Juan Valdez® for North America, underscored the significance of this partnership, describing it as a testament to the passion and dedication of over 550,000 coffee-growing families in Colombia. “Being part of an esteemed organization like the Rams shows the potential of Colombian coffee when passion meets purpose and global vision,” Mejía stated. “This venue allows us to connect with consumers worldwide, share our culture, and further solidify Colombia’s reputation as a leader in exceptional coffee.”

The partnership signifies more than just the introduction of coffee to the sporting arena; it represents a cultural exchange that fosters understanding and appreciation for Colombian traditions among American audiences. The Los Angeles Rams have a longstanding reputation for inspiring communities, making this collaboration a natural fit, as pointed out by Jennifer Prince, Chief Commercial Officer of the Rams. “The Rams and Juan Valdez share a commitment to excellence and community impact,” she remarked.

In conclusion, this innovative partnership between the Green Coffee Company and the Los Angeles Rams promises a flavorful experience for fans while championing the exceptional quality of Colombian coffee. With exciting activations planned, including exclusive merchandise and engaging content, this collaboration is poised to make a lasting impression in both the coffee and sports industries.

This initiative heralds a new era for Juan Valdez® in the competitive North American market, with the potential to foster deeper connections and resonate with diverse audiences through the shared love of coffee and football.