#USA #Orlando #American Outdoor Grill #RH Peterson #L-Series Grill

American Outdoor Grill Rebrands to Reflect American Craftsmanship

American Outdoor Grill® (AOG), part of RH Peterson Co.®, has launched a new brand identity, marking a significant chapter in its history. This transformation comes at the opening of the 2026 Kitchen & Bath Industry Show (KBIS) and is built on the company's dedication to American craftsmanship, durability, and dependable performance. AOG aims to strengthen its position as a trusted choice within the premium fire and outdoor-living sector.

The brand refresh is not just cosmetic; it represents a deeper strategic exploration into what American Outdoor Grill stands for. The rebranding gives clarity to the values that have always defined its products. Each grill is crafted in the USA by skilled fabricators, focusing on reliability and the ability to create memorable moments around food and gatherings. This brand evolution includes refined positioning, updated visual identity, messaging strategies, and promotional materials, all aimed at reaffirming AOG's established reputation as a reliable partner for everyday gatherings.

Amy Bortz, Vice President of Marketing for RH Peterson, emphasizes the importance of this rebrand. She states, “As American Outdoor Grill continues to grow, it was important for the brand to fully reflect who we are and where we're going. This rebrand honors AOG's heritage while setting a clear foundation for the future one rooted in American craftsmanship, integrity, and products you can count on.” This sentiment captures the essence of AOG’s revitalized purpose.

Along with the new brand identity, AOG also introduces redesigned products, including the innovative L-Series and T-Series grills. These new models reflect AOG's renewed focus on purposeful design and long-term reliability. Together, the refreshed brand and updated product lineup position American Outdoor Grill as a brand that earns trust over trends, prioritizing quality to enhance the outdoor experience.

For over eight decades, RH Peterson has been committed to American manufacturing, continuously producing quality products that endure the test of time. AOG plays a crucial role in this legacy by offering products that embody trust, value, and pride for homeowners who understand that the best moments happen when families gather outside.

As part of this initiative, American Outdoor Grill invites consumers to rethink their outdoor gatherings. The refreshed branding signifies not just a new look but also a renewed commitment to enhance the experience of cooking outdoors and enjoying time with loved ones. AOG caters to discerning consumers who appreciate quality and seek to create lasting memories around their grills.

For more information about the brand and its new offerings, visit American Outdoor Grill.

About American Outdoor Grill

American Outdoor Grill (AOG) is a division of RH Peterson Co., known for delivering premium gas grills engineered for reliability, performance, and long-term value. Each grill is crafted in the USA, combining sophisticated design with practical features to help families come together over food and fire.

About RH Peterson Co.

For over 75 years, RH Peterson has been a leading manufacturer of premium indoor and outdoor fire products, including Fire Magic® grills and Real Fyre® gas logs. Committed to quality and precision, RH Peterson produces products that stand the test of time, fostering connections through outdoor grilling.

For further details, visit RH Peterson.