IDEMIA Public Security's New Brand Identity Sets the Stage for Enhanced Travel Experiences

Revolutionizing Travel and Transport: IDEMIA's New Brand Identity

On November 13, 2025, IDEMIA Public Security introduced a bold new brand identity for its Travel and Transport business, now named 'Travel Reinvented. Security Redefined.' This strategic shift is more than just a change in branding; it represents the company's commitment to enhancing the journey of passengers through innovative biometric technology. The travel ecosystem is undergoing rapid transformation, and IDEMIA aims to lead the charge by fulfilling the evolving needs of various stakeholders in this sector, including governments, port operators, and transport carriers operating across air, land, and sea.

IDEMIA's new identity is built upon three foundational pillars that guide the future of travel: PaXpress™, BORDERGUARD™, and ALIX™. These solutions are designed to streamline the travel experience, bolster national security, and enhance efficiency in baggage management.

PaXpress™: Seamless Passenger Processing

PaXpress™ is a revolutionary solution that aims to digitalize and automate passenger processing for port operators and carriers. Utilizing state-of-the-art biometric technologies, PaXpress™ minimizes congestion and operational costs while improving traveler experience from check-in to boarding. Passengers can expect a seamless and secure journey, thanks to the innovations offered by PaXpress™.

BORDERGUARD™: Intelligent Border Control

BORDERGUARD™ serves governmental authorities with a focus on security through a person-centric, intelligence-driven approach to border control. This comprehensive solution supports everything from pre-arrival risk assessments to touchless biometric checks. By integrating national border management systems, BORDERGUARD™ expedites decision-making processes while upholding the highest security standards, proving indispensable for modern border operations.

ALIX™: Elevating Baggage Management

The ALIX™ solution redefines baggage management for airports, airlines, and ground handlers. By leveraging artificial intelligence and computer vision technology, ALIX™ enhances efficiency across all aspects of baggage handling—from repatriation to rapid offloading and efficient claim processing. By assigning each bag a unique digital identity, ALIX™ automates and digitizes identification, significantly reducing costs and improving traceability—all while elevating the passenger experience.

Tim Ferris, the Global Head of Travel and Transport at IDEMIA Public Security, noted, "Travel today is about more than moving from one place to another – it's about enabling end-to-end, multimodal personalized journeys." This new identity and the accompanying innovations reflect IDEMIA's vision to foster interoperability across various transport modes and borders, ensuring that trust and technology are intertwined.

A Future Where Travel is Seamless and Secure

IDEMIA aims to redefine travel and transport through its commitment to enhancing the security and convenience of passenger experiences. As a reliable partner to governments and carriers worldwide, IDEMIA is paving the way toward a future characterized by intuitive, personalized digital journeys. The reimagined approach to travel will offer streamlined, resilient border operations driven by intelligence, allowing stakeholders to navigate the complexities of today’s travel landscape with confidence and ease.

To learn more about IDEMIA Public Security’s Travel and Transport solutions and discover how they are shaping the future of global travel, please visit www.idemia.com.

About IDEMIA Group

IDEMIA Group stands as a global leader in technology, amassing over 12,500 employees dedicated to delivering essential solutions across both physical and digital realms. Their two primary divisions ensure safe and simplified interactions, providing secure biometric travel solutions to over 600 government and federal agencies, making them a trusted partner in the industry.

In conclusion, IDEMIA's refreshed brand identity signifies not only a commitment to innovation, security, and passenger satisfaction but also a strategic vision for the future of travel. As the travel landscape continues to evolve, IDEMIA is poised to offer robust solutions that make travel smarter, safer, and more efficient.