CHILLLAND Moves to the Next Level with Sound Integration

In a pioneering initiative, Ningen Hyakunen Laboratory Inc., based in Taito, Tokyo and led by CEO Tomonori Hayashi, has teamed up with the enchanting Healing Singer Moene from Moene Entertainment to elevate their next-generation relaxation brand, Chillax. This collaboration introduces original music tailored to resonate with the unique flavors and character themes of Chillax.

Listening to these songs before, during, or after using Chillax products enhances traditional relaxation, creating an extended experience value through sound. The fusion of visual elements, fragrances, music, and abstract worlds offers consumers a novel relaxation journey that resonates with their emotions.

Collaboration Background: The World of CHILLLAND

Chillax embodies the concept of "Chill and Organize," providing moments of reprieve from the stressful and tense realities of modern life. Until now, Chillax has enhanced relaxation experiences through various elements including:

- Device Design (Visual)
- Flavors (Taste and Smell)
- User Experience (Touch)

On the other hand, Healing Singer Moene continues to share music that conveys a philosophy of healing hearts through the power of voice. A shared vision and a high level of synergy between both parties led to this exciting project.

Integration of Seven Flavors with Seven Theme Songs

In this project, each Chillax flavor is matched with a corresponding theme song that reflects its unique CHILLAXER character. These songs provide a musical experience tailored to the emotions and stories of each character, enhancing the user's experience.

Song Lineup

1. Lollipop Candy - A vibrant and colorful track that makes everyday life pop with sweetness.
2. Jasmine Green Tea - A soothing melody that gently reminds listeners that they have already done enough.
3. Aloe Grape - Capturing moments of liberation and excitement away from the ordinary.
4. Citrus Jelly - An energizing song to spark positivity, reminiscent of morning light.
5. Yuja Highball - A deep track supporting moments of tranquility and decision-making.
6. Iced Menthol - A refreshing melody that clears the mind and resets the heart.
7. Lemon Sorbet - A track that instantly lifts moods and creates a sense of lightness.

An additional special track, “Moene JASMINE GREEN TEA,” will complement the eight-song lineup.

The currently available songs can be explored on the official website through the "CHILLLAND MUSIC HALL."
CHILLLAND MUSIC HALL

Amplifying the “Experience” Through Sound

This collaboration emphasizes not just the act of listening to music, but the integration of Chillax experiences with music to curtail the most pleasant moments of relaxation. Many users have previously identified Chillax as a go-to for “refreshing” or “support during relaxation time.” Adding music optimizes the stability and reproducibility of their experiences.

The CHILLLAND MUSIC PROJECT

This initiative marks the inaugural official project for adding music to the “CHILLLAND” brand world offered by Chillax. By expressing the emotions and narratives of characters musically, users can experience an immersive interaction that combines scent, visuals, and now sound.

The project represents CHILLLAND’s first official music label program, expanding its world through a fusion of tracks, characters, visuals, social media, and events.

Future Developments

Future plans include:

- Unified use of songs in character posts on social media.
- Creating pathways for songs from product pages and included materials.
- Streaming music on the official YouTube channel.
- Engaging in experiential displays at stores and events.
- Utilizing songs in advertising efforts (Web/Video/Potential TV commercials).
- Continuation of the character music project “CHILLLAND MUSIC.”
- Developing IP contents like LINE stickers, music videos, and short videos.

Chillax aims to evolve into a brand that is remembered through sound.

About Healing Singer Moene

Healing Singer Moene operates with the theme of healing people’s hearts through the power of voice. With a unique blend of clarity and warmth in her singing, she provides deeply relaxing tracks that resonate with her audience’s hearts. She has garnered substantial support especially on social media and video streaming platforms.
Moene's Music on YouTube
Follow Moene on TikTok

About Ningen Hyakunen Laboratory Inc.

The company is dedicated to making the 100-Year Life richer and more comfortable, focusing on planning, developing, and selling next-generation relaxation products and wellness services. Through its flagship brand, Chillax, the company proposes a new form of relaxation tailored to modern lifestyles.