#CFO #Ireland #Dublin #Supermetrics #Billy Morris

Supermetrics Expands Leadership Team with Billy Morris

In a recent announcement, Supermetrics, a prominent marketing intelligence platform, has appointed Billy Morris as its new Chief Financial Officer (CFO). With nearly two decades of robust experience in financial strategy for leading technology firms, Morris is set to play a crucial role in Supermetrics’ strategic direction and operational growth.

Billy Morris will report directly to Anssi Rusi, the CEO of Supermetrics, and is expected to spearhead the financial operations of the company. He aims to guide investments aimed at global expansion, while also supporting product development essential for scaling Supermetrics’ market impact. Rusi expressed enthusiasm about Morris's arrival, stating, "We're really excited to have Billy join us. His experience in scaling tech companies and managing complex financial operations makes him a perfect fit for Supermetrics. His strategic insight will be key as we continue to expand globally and transform how businesses leverage data to make smarter decisions."

The primary focus for Morris will be on optimizing the financial performance of Supermetrics. This includes refining operational processes, managing financial risks, and working alongside the leadership team to secure synergy between financial strategies and long-term business visions.

Prior to joining Supermetrics, Billy Morris held the CFO position at Genesis, significantly contributing to the scaling of operations and spearheading various growth initiatives. Notably, he played an instrumental role at ThousandEyes during its acquisition by Cisco Systems and supported Twilio throughout its growth phases before and after its IPO. Morris brings a wealth of expertise from notable firms across Silicon Valley and Ireland, including roles at Twilio, Ubisoft, First Financial Bank, and Deloitte.

Morris believes that Supermetrics provides a significant opportunity for businesses to become effective data-driven entities. He commented, "Supermetrics presents a unique opportunity to help businesses truly become data-informed and data-empowered. The platform's ability to transform raw data into actionable insights that drive smarter decisions is unmatched. I'm excited to join a company with such a strong vision for the future, and I look forward to collaborating with the team to scale our impact and continue leading the charge in business analytics innovation."

About Supermetrics

Supermetrics is acknowledged as the leading marketing data intelligence platform, empowering over 200,000 businesses across 120 countries with essential insights. By streamlining data management, Supermetrics helps organizations become data-informed, transforming insights into crucial decisions that fuel growth. Notably, the platform handles 15% of global ad expenditure, allowing brands to navigate privacy-first analytics confidently.

Founded in 2013, with its headquarters in Helsinki, Supermetrics employs more than 360 professionals globally. The company partners with organizations to enhance marketing efforts and maximize the value derived from their data.

For more information about Supermetrics, interested parties can visit Supermetrics Website.