Channelscaler Appoints Brian Martin as CEO to Enhance Customer-Centric Growth Strategy

Channelscaler Names New CEO to Propel Customer-Centric Growth

Channelscaler has exciting news as it announces the appointment of Brian Martin as its new Chief Executive Officer. This transition reflects the company's commitment to enhancing its customer-first strategy while maintaining its growth momentum. Kenneth Fox, the founding CEO, will step into the role of Founder and Chief Technology Officer, allowing him to focus more on delivering innovative solutions.

Brian Martin comes to Channelscaler with a rich background in the technology sector, including serving as Chief Revenue Officer at Litmus Software until its recent acquisition by Validity in April 2025. Over his impressive 20-year career, he has held various leadership roles in companies such as OpenAir, NetSuite, and ForeSee, showcasing his expertise in sales and customer success. Martin also has prior experience as a consultant at Bain & Company, bringing a solid business acumen to his new role.

Kenneth Fox shared his enthusiasm about the new appointment, emphasizing Martin's proven track record in go-to-market strategies and customer success. Fox stated, “I am delighted to welcome Brian to the Channelscaler team and look forward to partnering as we support our customers in winning partner mindshare.” This partnership aims to create competitive advantages for clients in their respective partner ecosystems, which are increasingly vital in today's business landscape.

In his new role, Martin acknowledged the growing dependence of companies on their partner ecosystems across various sectors. “The Channelscaler platform has enabled hundreds of mid-market and enterprise customers worldwide to scale their indirect and channel businesses,” he said. His excitement for joining the team underscores his commitment to facilitating growth through collaboration and innovation.

Industry experts have praised the transition, highlighting how Channelscaler stands at the forefront of partner relationship management (PRM) and channel program automation. John DeLoche, Co-founder and Managing Partner at Invictus Growth Partners, remarked on Kenneth’s pioneering contributions to channel software, which have set high standards in scalability and operational excellence.

The synergy between Fox’s innovative capabilities and Martin’s operational expertise is anticipated to position Channelscaler strongly within the competitive landscape, as the company aims to deliver exceptional results for its global clientele. As a result, customers can expect not only continued innovation but also world-class customer support that the company has long been known for.

Channelscaler is recognized as a defining platform for modern partner ecosystems. By merging top-notch, AI-powered PRM solutions and partner program automation, it offers a comprehensive, modular solution tailored for B2B organizations looking to scale partner revenue efficiently. The platform significantly streamlines each stage of the partner journey, from onboarding and engagement to tracking incentives, renewals, and performance reporting.

With a focus on user-friendly business operations, real-time analytical insights, and flexible execution options, Channelscaler empowers companies to enhance their partnership strategies and achieve measurable growth. This move towards customer-centric leadership aims to make it easier for businesses to capitalize on their partner networks, ultimately fostering stronger alliances and driving profitability.

In summary, the appointment of Brian Martin as CEO signals an exciting new chapter for Channelscaler. As the company continues to innovate and expand its offerings, its dedication to a customer-first philosophy remains unwavering. Stakeholders and clients alike are eager to see how this strategic leadership will shape the future of the industry and the growth of its partners.