Noveon Magnetics Partners with ABB to Supply Rare Earth Magnets in the U.S.

A Strategic Alliance in Rare Earth Manufacturing

Noveon Magnetics, a prominent U.S. manufacturer specializing in sintered rare earth magnets, has recently entered into a substantial long-term supply agreement with the global technology leader, ABB. This multi-million-dollar partnership will focus on delivering high-performance Neodymium Iron Boron (NdFeB) magnets specifically designed for industrial motor applications, a crucial component for various sectors supporting electrification and industrial Artificial Intelligence (AI).

Overview of the Agreement

Starting from August 2025, Noveon will initiate monthly deliveries to ABB's North American facilities. The agreement outlines a full-scale supply of magnet components by the end of 2026, highlighting ABB's trust in Noveon's production capabilities and stringent quality standards. Scott Dunn, the CEO of Noveon Magnetics, expressed pride in this partnership, which exemplifies the strength of U.S. manufacturing in navigating market volatility and meeting rising demand across various industries.

A Timely Collaboration

This collaboration emerges at a pivotal time, as the demand for robust industrial motors continues to surge, specifically for critical infrastructures like cooling towers, water pumps, and various building systems. Noveon's ability to provide a reliable domestic magnet supply is instrumental for ABB, ensuring they can support their planned growth strategy, particularly in sectors such as data centers and heating, ventilation, and air conditioning (HVAC).

Ryan Fitts, ABB's Executive Vice-President of Operations, remarked on the company’s dedication to leveraging locally manufactured technology to better serve their customers. He emphasized how Noveon's quality and scalable manufacturing capacity enhance ABB's supply chain resilience, thus facilitating their growth objectives.

Noveon's EcoFlux™ Magnets

Noveon’s flagship EcoFlux™ magnets represent an evolution in the domestic magnet manufacturing landscape, focusing on resource efficiency and the beneficial use of recycled materials. Their advanced manufacturing process allows for the customization of magnets to meet diverse customer specifications. The magnets supplied to ABB will be engineered to fulfill the high-temperature performance demands of industrial applications, guaranteeing durability and efficiency even in challenging environmental conditions.

Building the Future of Manufacturing

As the only operating U.S. manufacturer of sintered NdFeB magnets, Noveon is uniquely positioned to address the escalating requirements from various sectors, including clean energy, defense, and automotive. This venture signifies a broad commitment to strengthening domestic manufacturing capabilities and establishing a robust supply chain for critical materials in the United States.

Further details about Noveon Magnetics reveal their commitment to high-performance manufacturing, with capabilities designed to support a wide array of essential applications, such as electric vehicles, wind turbines, robotics, and military systems. These contributions not only enhance energy efficiency and electrification efforts but also bolster national security.

Conclusion

This partnership between Noveon Magnetics and ABB stands as a model of American manufacturing excellence, showcasing how innovative companies can navigate challenges while meeting industry demands. Noveon's unwavering focus on quality, coupled with ABB's forward-looking initiatives, sets a promising direction for the future of U.S. manufacturing in critical technology sectors.