#Taiwan #Japan #Tokyo #Taiwan Excellence #Fukumaru

Taiwan Excellence Campaign in Tokyo

Taiwan Excellence, the prestigious award recognizing outstanding Taiwanese products, is launching an exciting campaign featuring large-scale traffic advertisements along with a special prize giveaway. Running from November 24 to December 7, this initiative aims to promote high-quality products made in Taiwan across four strategic locations in Tokyo: Shibuya and Shinjuku station areas.

As a key external promotion project initiated by the Ministry of Economic Affairs and the Taiwan Trade Center, Taiwan Excellence represents the best of Taiwanese innovation since its inception in 1993. This award resembles the Oscars for the Taiwanese industrial community, where around 140 experts judge products based on criteria like research & development, design, quality, and marketing.

To connect even deeper with the audience, the beloved official character Fukumaru-kun will prominently feature in the traffic advertisements, showcasing Taiwanese products and their innovative use. Participants can scan QR codes displayed in the ads to enter the exciting prize draw and win various premium Taiwanese items.

Campaign Details:

Locations

• - Shibuya Station (Tokyu Toyoko Line)
• - Shinjuku Station (Odakyu Line)
• - JR East Shibuya Station, South Exit (outside)
• - JR East Shinjuku Station, East Exit (outside)

Campaign Period:

• - November 24 (Monday) to December 7 (Sunday) 2025

Note: JR East's promotion runs from November 24 to November 30.

Important Notes:

• - Schedules may change without notice.
• - Entry to the platforms requires a station ticket.
• - Please be considerate of fellow passengers when viewing the ads.
• - Inquiries about the station or advertisements are not permitted.

Exciting Prizes up for Grabs!

During this campaign, participants can join Fukumaru-kun’s concentration game on the official website to earn cards of the character. By sharing the acquired cards on social media, participants will enter the prize draw featuring products awarded by the Taiwan Excellence.

Available prizes include:
1. TG Heat-resistant Glass Cup (450ml)
2. Patbell Shelf (Pentatonic)
3. LUFT Cube Air Purifier
4. SP1 Basketball Set

Campaign Period for Prizes:

• - November 24 (Monday) to December 7 (Sunday) 2025

About Taiwan Excellence

Taiwan Excellence is an award established in 1993 by the Ministry of Economic Affairs (MOEA) to honor exceptional achievements among Taiwanese products. Submissions undergo rigorous reviews focusing on four main criteria: R&D, design, quality, and marketing, alongside their Taiwanese origin as a vital selection criterion.

Recognized globally as a symbol of high quality and superior design, the Taiwan Excellence award effectively showcases Taiwanese innovation in products. For further details, please visit the official website.

Stay Connected

For more information about the campaign and updates:

• - Official Site
• - Twitter: @TWexcellence_jp
• - Instagram: @taiwanexcellence_jp
• - Facebook: TaiwanExcellence.jp
• - YouTube (Japan): Channel Link
• - Rakuten Shop: Link

This campaign is a collaborative effort of the Trade Bureau of the Ministry of Economic Affairs and the Taiwan Trade Center. Not only does it highlight Taiwan's innovative spirit, but it also aims to bring awareness of its exceptional products to a wider audience in Japan. Don't miss out on this exciting opportunity to engage with Taiwan Excellence and its offerings!