Make Up For Ever Opens a New POP UP SHOP at Tobu Ikebukuro

Make Up For Ever's Exciting New POP UP Shop

On August 6, 2026, Make Up For Ever will unveil its latest POP UP SHOP at the Tobu Department Store in Ikebukuro, Japan. This new location is not just a store; it's a celebration of makeup's creative possibilities under the brand’s guiding philosophy of "Unlocking Creativity through Possibility." The brand aims to inspire individuals to explore their makeup creativity without the constraints of conventional beauty standards.

At this vibrant new space, customers will be invited to dive into the fun of makeup while discovering aspects of beauty they may not have realized they had. With years of expertise and innovation behind it, Make Up For Ever offers high-performance products tailored to enhance every skin tone and provide seamless comfort that keeps your beauty intact throughout the day. Visitors to the shop will get the unique opportunity to experience these products firsthand during the touch-up events.

Exclusive Product Pre-Order

To celebrate the opening of this new shop, Make Up For Ever will allow early reservations for the highly anticipated "Artist Color Glow Lip Balm," which will officially release nationwide on August 20, 2026. Known for its exhilarating colors and moisture-rich shine, this product is expected to garner excitement among beauty enthusiasts. Customers can experience and test the product in-store before it goes on sale, making this a prime opportunity to get your hands on the latest innovation before anyone else.

Special Opening Offers

To make the launch even more special, the first 200 customers who purchase Make Up For Ever products at the POP UP SHOP, register as a customer, and follow Make Up For Ever’s official Instagram will receive a sample of the "Mist & Fix" — a must-have setting spray that hydrates the skin, enhances the makeup finish, and ensures it lasts all day long. This gift is perfect for anyone looking to elevate their makeup game.

The Mist & Fix sample is 1.2ml, making it an ideal travel companion.

Store Information

- Store Name: Tobu Department Store Ikebukuro
- Address: 1-1-25 Nishi Ikebukuro, Toshima City, Tokyo, 171-8512, Japan
- Opening Date: August 6, 2026
- Phone Number: 03-5950-6006

About Make Up For Ever

Founded in Paris in 1984, Make Up For Ever has championed the artistry and freedom loved by makeup artists around the globe. As the brand embraces a new era of "rejuvenation," it reiterates its commitment to "Unlocking Creativity through Possibility," empowering everyone to showcase their individuality and enjoy the transformative power of makeup beyond just the stage.

Make Up For Ever products are available at direct stores and department store counters across Japan. Locations include:

- Isetan Shinjuku: Tel: 03-3351-1966
- Ginza Six: Tel: 03-6263-9997
- Shibuya Scramble Square: Tel: 03-6427-6262
- Sogo Yokohama: Tel: 045-465-2111
- JR Nagoya Takashimaya: Tel: 052-566-8192
- Daimaru Shinsaibashi: Tel: 06-6243-5070
- Iwataya Main Store: Tel: 092-733-6061

For more information about product availability, visit Make Up For Ever's official website and follow their social media platforms for the latest updates.