#Japan #Fashion #Shibuya #DROBE #&DROBE

Introduction

On June 24, 2025, the Japanese firm DROBE officially unveiled its latest initiative, &DROBE, an innovative online select shop tailored specifically for adult women. This platform is designed to leverage live streaming and influencer partnerships, allowing anyone to access carefully curated fashion items without the need for membership registration.

The Background of DROBE

Since its inception in April 2019, DROBE has been dedicated to providing personal styling services. With over 200,000 registered members, the company has successfully catered to women facing challenges in clothing selection due to fluctuations in body shape and lifestyle. Their services encompass total styling, including accessories, and have been well-received by their clientele.

Nevertheless, the nature of their previous model required potential customers to fill out a comprehensive profile consisting of about 70 questions, along with a service usage fee. This process often deterred women looking for immediate fashion solutions. Recognizing this need for a more accessible option, DROBE developed &DROBE to allow anyone to shop for carefully selected items easily.

Features of &DROBE

Live Streaming Styling Sessions

A key feature of &DROBE is weekly live streaming sessions conducted by professional stylists. During these interactive sessions, stylists select items based on specific themes, showcasing how customers can style these pieces to suit their needs. This enables direct engagement, as viewers can interact in real-time through comments. Since its launch, &DROBE has attracted over 60,000 viewers, illustrating strong interest in the service.

Influencer Collaboration

The platform has also enlisted the participation of influential figures—many of whom are highly regarded and trusted by adult women—serving as &DROBE Directors. These influencers not only recommend their favorite styles but are also involved in creating exclusive products for the brand. For example, influencers like UD_0480, known for her edgy adult casual styles, and kanako, who specializes in relaxed attire for those in their 40s and 50s, bring their unique flair to &DROBE.

Bridging Two Worlds: DROBE and &DROBE

At DROBE, our mission is to empower every individual to make positive decisions and enjoy their personal style journey. While &DROBE provides a more casual shopping experience, our original DRBOE service remains a personalized one-on-one styling experience. This combination allows our customers to easily transition between seeking curated professional advice and exploring self-selected styles anytime they wish.

As fashion needs evolve throughout seasons or lifestyle changes, we encourage our customers to utilize both &DROBE and DROBE. For those seeking personalized guidance, DROBE is here to assist. Conversely, &DROBE flourishingly caters to those looking to explore and enjoy the process of selecting their outfits independently.

Conclusion

Moving forward, DROBE will continue to adapt and innovate, ensuring that both DROBE and &DROBE remain trusted companions for women as they navigate their fashion choices. With a growing catalog of stylish options, we aim to support our customers in finding what suits them best, no matter the occasion.

About DROBE

DROBE was founded with the vision of revolutionizing personal styling and shopping experiences. As we grow, we invite you to explore our offerings and find your perfect fit at &DROBE. Visit us at &DROBE Official Site and discover the exciting world of fashion with us!