#USA #Duluth #AGCO Corporation #Massey Ferguson #SDF

AGCO and SDF Collaborate to Boost Tractor Offerings

In an exciting development for the agricultural machinery sector, AGCO Corporation, a prominent player in the realm of agricultural equipment, has teamed up with SDF, a key manufacturer in the tractor industry, to enhance their global presence in the low to medium horsepower tractor segment. The announcement, made on February 11, 2025, marks a significant milestone as the two companies aim to deliver a streamlined portfolio of tractors designed to meet the evolving needs of farmers worldwide.

AGCO's leadership in the farming equipment market is underscored by its robust design, manufacturing, and distribution capabilities. Their brand, Massey Ferguson, is particularly renowned for its reliable and efficient machinery that has been trusted by farmers for decades. With the newly established supply agreement, AGCO is set to revitalize its Massey Ferguson utility tractor range, which will see SDF producing tractors with horsepower ratings of up to 85 for various global markets.

Luis Felli, Senior Vice President and General Manager of Massey Ferguson, emphasized AGCO's commitment to providing exceptional experiences to farmers, stating, "The Farmer-First approach is at the heart of everything we do, and partnering with SDF not only aligns with this vision but also strengthens our position in the low to medium power tractor category globally. Our goal is to deliver simple, reliable, and high-quality equipment that maximizes productivity and profitability for farmers."

As the agriculture sector increasingly demands innovative solutions, the joint effort will result in a diverse range of tractors that come equipped with various powertrain options. This adaptability will cater to the different needs and market scenarios faced by customers, enhancing AGCO's competitive edge in the tractor segment.

The collaboration also aims to boost customer satisfaction and loyalty. By leveraging the combined expertise and capabilities of both companies, this partnership is focused on addressing farmers' needs while achieving profitable growth through cost-effective manufacturing and high-quality production processes. Alessandro Maritano, Commercial Director of SDF, expressed confidence in the partnership, noting that it showcases SDF's vertically integrated production system's efficiency and reinforces their commitment to excellence and innovation in agricultural machinery.

As the new vehicles are planned to be progressively rolled out starting mid-2025, AGCO's distribution network is set to transition smoothly to incorporate these updated offerings in most regions worldwide. This step not only aims at meeting the immediate market demand but also focuses on future-proofing farmers’ operational capabilities with advanced machinery.

About AGCO

Founded in 1990 and headquartered in Duluth, Georgia, AGCO Corporation (NYSE AGCO) has established itself as a global leader in agricultural machinery design, manufacturing, and distribution. The company is dedicated to providing value to both farmers and original equipment manufacturers through its distinguished brands such as Fendt®, Massey Ferguson®, PTx, and Valtra®. With net sales around $11.7 billion in 2024, AGCO continues to push the boundaries of agricultural technology and solutions, striving to ensure sustainable food production across the globe.

About SDF

On the other hand, SDF, a multinational company based in Treviglio, Italy, has long been recognized as a leader in the production of tractors, harvesters, and innovative agricultural technologies. With a history spanning almost a century, SDF has played a pivotal role in mechanizing the agricultural sector while leading international expansion efforts. The company boasts a comprehensive range of tractors with horsepower ranging from 25 to 336 HP and operates multiple production facilities globally. In 2023, SDF achieved revenues of approximately €2.031 billion, demonstrating its robust market presence and commitment to advancing agricultural efficiency through innovative solutions targeted at modern farming methods.

In summary, this strategic partnership between AGCO and SDF represents a significant shift in enhancing the agricultural machinery landscape, promising to deliver high-quality, efficient tractors that meet the farmers' needs as they strive to optimize productivity in a competitive and demanding environment.