Club Crackers Unveils New Flavors: Hidden Valley Ranch and Extra Buttery

Club Crackers Introduces Two New Flavors for 2026

As we dive into 2026, Club Crackers is excited to kick off the new year with two innovative snack options that promise to satisfy cravings for their beloved flavors. These new flavors are rolling out nationally this month, giving fans more of what they love.

The first of these exciting launches is Club Minis Hidden Valley Ranch, a collaboration that embraces the nation's passion for ranch flavor. Known as the number one condiment in the U.S., ranch dressing has become synonymous with American snack culture. By transforming this beloved taste into a convenient bite-sized format, Club Crackers aims to deliver a snacking experience that is perfect for any occasion. The light, flaky texture of the cracker pairs seamlessly with the bold and tangy Hidden Valley Ranch flavor, making these minis a must-have for gatherings or casual munching moments.

Carrie Foose, the Director of Brand Marketing for Club Crackers, elaborated, "Ranch is one of those flavors that consumers gravitate towards, especially in casual settings. Partnering with Hidden Valley Ranch allowed us to offer a unique twist on the traditional cracker that our customers already love."

The second innovation is Club Extra Buttery, which elevates the classic Club cracker with an enriched buttery flavor. It's designed for those who have always appreciated the light, flaky nature of Club Crackers but are seeking a little more indulgence. With this enhanced buttery taste, Club Extra Buttery aims to provide a delightful snacking option that balances savory and subtly sweet notes, ensuring a familiar yet luxurious feel.

"With Club Extra Buttery, we leaned heavily into our roots, emphasizing the characteristics that have made Club a household staple — lightness and flakiness — while amplifying the buttery flavor for a richer experience," Foose added. This cracker also pairs beautifully with a variety of toppings, such as sharp cheddar, creamy brie, or even drizzles of honey, making it perfect for entertaining or cozy movie nights at home.

To celebrate the launch, Club Crackers is offering a limited-time promotion for those who purchase two boxes of Club Extra Buttery crackers, granting them a promo code for a free Fandango At Home rental. It’s a great way to enhance movie night with friends or family.

Both Club Minis Hidden Valley Ranch (11 oz.) and Club Extra Buttery (13.7 oz.) will be available in stores starting this month, with broader distribution expected by March. They will be priced competitively with existing offerings from Club Crackers, making them easily accessible for all snack enthusiasts.

For more information about these delightful new snacks and to stay updated on future products, fans can visit ClubCrackers.com and follow their social media channels on Instagram, Facebook, and TikTok.

With the introduction of these two tempting flavors, Club Crackers aims to capture the hearts (and taste buds) of snack lovers everywhere, continuing to innovate while honoring their rich flavor heritage.