Esther Bunny x Tottimo!
2026-03-27 08:36:47

Exciting Collaboration: Esther Bunny and Tottimo! Unveil Limited Edition Shampoo

Exciting Collaboration: Esther Bunny and Tottimo! Unveil Limited Edition Shampoo



In an exhilarating partnership, the beloved character Esther Bunny is teaming up with the innovative haircare brand Tottimo! to release a limited edition color shampoo. Set to debut on April 1, 2025, this special product will be available at select Don Quijote stores across Japan, with a unique design that embodies fun and style.

The Collaboration Unveiled


This collaboration marks Tottimo!’s first-ever venture with a character brand, bringing to life a fresh and playful product that aims to inspire customers to embrace their hair styling adventures. Each bottle of the Tottimo! Esthar Bunny Design Color Shampoo will feature a distinct design corresponding to its color, showcasing Esther Bunny in a charming relaxed atmosphere—perfectly capturing the essence of spring vibes. The design is both girly and quirky, appealing to fans of all ages.

Complimentary Gift with Purchase


In addition to the eye-catching shampoo, customers will receive a fluffy baby pink hairband adorned with exclusive illustrations of Esther Bunny as a special novelty gift with each purchase. This thoughtful addition is designed to enhance the experience and delight customers, ensuring that every purchase feels luxurious and unique.

Product Details


  • - Name: Tottimo! Esthar Bunny Design Color Shampoo
  • - Available Colors: Three shades (Purple, Pink, Silver)
  • - Price: 1,980 JPY (tax included)
  • - Volume: 350ml

Key Features


The Tottimo! Esther Bunny Design Color Shampoo incorporates rich foam that thoroughly permeates high-tone and colored hair, helping to prevent fading while ensuring an even color application. Formulated with nano-repair ingredients, including γ-dodecalactone, the shampoo deeply nourishes hair from within, leaving it soft and manageable after washing.

How to Use


1. Wet hair thoroughly and pat dry to remove excess water.
2. Apply an appropriate amount of shampoo to your hands and lather it well.
3. Depending on your hair condition, leave it for a few minutes before rinsing thoroughly.

About Esther Bunny


Created by Esther Kim, a Korean-American artist who infuses her work with a blend of diverse cultural experiences, Esther Bunny is a vibrant and stylish rabbit character. Born in Los Angeles and raised in Tokyo, Esther has crafted a unique worldview that transcends generations and cultures, conveying messages of self-love and creativity.

More about Esther Bunny can be found on their official website and on X.

Discover Tottimo!


Tottimo! was created for those who wish to easily change their hair looks according to the seasons and events. The brand stands out with its impressive quality-to-performance ratio, delivering salon-quality products that are easy to use at home without worrying about hair damage.

Visit Tottimo!’s official site or check out their products on Amazon and Qoo10.

Company Background


The parent company, IK Holdings Co., Ltd., founded in May 1982, is headquartered in Nagoya, Japan, and specializes in developing and marketing various consumer products based on data-driven insights. Their vision focuses on living beautifully, healthily, and joyfully, continuously pushing for innovation in the beauty and wellness sectors.

For more information on IK Holdings, visit their website.


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Topics Consumer Products & Retail)

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