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NFL Players and JAMS Launch Innovative PB&J Snacks

In an exciting collaboration, JAMS PB&J has announced a groundbreaking partnership with NFL Players Inc., the marketing and licensing wing of the NFL Players Association (NFLPA). This partnership marks the creation of the first ever peanut butter and jelly product developed directly with input from active NFL players. Set to launch nationally this summer at major retailers like Walmart and Target, the new line promises to revolutionize snack time for athletes and fans alike.

The collaboration is not just about branding; it’s about genuine player involvement. Every active NFL player is invited to contribute their insights on flavor, ingredients, and packaging as JAMS seeks to create a product that mirrors the way they eat and fuel their bodies. Caleb Williams, quarterback for the Chicago Bears, expressed enthusiasm about this project, highlighting the importance of nutrition and how it supports peak performance. He remarked, “It’s important to fuel your body to perform at your best…” emphasizing that the new product will reflect a modernized approach to a nostalgic childhood favorite.

Connor Blakley, the Founder of JAMS, remarked that this collaboration is not merely a logo placement deal. He shared that being able to work closely with NFL players, whom he looked up to as a fan, is a dream come true. Through this partnership, JAMS has been granted comprehensive licensing rights to use players' names, images, and likenesses, alongside NFLPA branding across all product marketing. This level of involvement illustrates a significant shift in how brands can engage with athletes not just as ambassadors but as key contributors to product development.

Ben Ruiz, VP of Consumer Products at NFL Players Inc., pointed out that PB&J sandwiches have become a prominent choice among NFL players for quick snacks. He highlighted the potential for this new collaboration to deliver a snack designed for optimal performance, appealing to athletes as well as families and fans of all ages.

Josh Franko, co-founder of JAMS, noted that they were inspired to create this product when they learned that NFL players consume around 80,000 PB&Js annually within the league. This statistic validated their vision to develop a snack that meets players' needs and desires. He expressed enthusiasm about co-creating a product that reflects the players' preferences and values.

The innovative JAMS PB&J sandwiches will not only focus on taste but also on nutritional value, offering a healthier alternative to traditional snacks without sacrificing flavor. Each sandwich provides an impressive 10 grams of protein and is free from seed oils and high-fructose corn syrup, making it a smart choice for anyone looking to maintain an active lifestyle.

As the official launch date approaches, JAMS promises to announce additional retail partnerships and product specifics, continuing to build anticipation and excitement for this unique snack option. The initiative highlights an important trend in the industry towards player-led development and healthy snacking, setting a new standard for how sports and nutrition can intertwine in the consumer market.

In summary, JAMS and NFL Players Inc. are embarking on an innovative journey to redefine a beloved classic. With insights from NFL athletes, JAMS is poised to deliver a PB&J that champions both performance and taste, offering fans a chance to enjoy a snack that fuels their favorite players on and off the field. For more information about the launch, visit getjams.com or follow them on social platforms @jams.

About JAMS

Founded in 2025 by Dropout Companies, JAMS represents a modern twist on the classic sandwich, offering recipes designed for today’s health-conscious and active lifestyles.

About NFL Players Association

The NFLPA has represented professional football players since 1956, advocating for their health, rights, and safety. It stands as a pillar of support for over 2,000 members, ensuring their voices are heard.