Toyota and Latin Grammy Winner Ela Taubert Wrap Up Successful U.S. Tour with a Final Show in Las Vegas

A Grand Finale to a Musical Journey

Toyota and the celebrated Latin Grammy-winning pop artist Ela Taubert recently wrapped up their joint tour across the United States, concluding with a heartfelt performance in Las Vegas. This closing concert marked the culmination of their collaborative journey, characterized by an intimate atmosphere and engaging fan experiences.

The tour, aptly titled "Preguntas a las 1111," featured numerous stops in major cities like Los Angeles and New York, where thousands of fans reveled in Taubert's energizing performances. For the final show, Toyota took a unique approach by allowing fans to vote for the location of the last performance, and the overwhelming choice was Las Vegas — a city known for its vibrant nightlife and dynamic entertainment scene.

A Meaningful Collaboration

Kaylea Spurgin, Toyota's Sports Sponsorship and Lifestyle Manager, emphasized the depth of this partnership by stating, "Our collaboration with Ela highlights our commitment to supporting emerging talent and offering culturally relevant experiences that connect fans to the music they love." She reflected on the significance of ending the tour with a dynamic show that allowed fans to gather in a genuine and memorable way.

Throughout the tour, Toyota accompanied Ela with their specialized Band Cruiser, a trailer designed to engage fans with inspiring memories and music. Each concert also featured the Toyota Music Den (TMD), an interactive pre-show area filled with exciting activities and giveaways, further enriching the concert experience for fans.

Ela Taubert's Gratitude

"I am thrilled to have had the chance to share such a special and intimate moment with my fans in Las Vegas," said Ela Taubert. "I am immensely grateful to Toyota for their unwavering support on this unforgettable journey and for making this unique experience possible." Her appreciation echoes the sentiments shared by both the artist and the sponsors, highlighting the importance of genuine connections created through music.

The collaboration with Ela Taubert aligns with Toyota’s ethos of fostering musical discovery. The focus remains on creating authentic moments that deeply connect artists with their audiences. By supporting emerging artists and embracing culturally relevant initiatives, Toyota is not just creating experiences on stage but also nurturing real connections and lasting memories among fans.

Looking Ahead

For more insights into the collaboration between Toyota and Ela Taubert, including highlights from her musical journey throughout the tour, fans and music lovers can visit www.toyota.com/espanol/music/.

About Toyota

Toyota (NYSE: TM) has been an integral part of the American cultural landscape for nearly 70 years, committed to advancing pioneering sustainable mobility through its reliable brands, Toyota and Lexus. With almost 1,500 dealers in the U.S., Toyota employs approximately 48,000 people, who have contributed to designing, engineering, and assembling over 35 million automobiles across its 11 manufacturing plants. In 2025, Toyota’s North Carolina plant began producing automotive batteries for electric vehicles, reflecting the company's commitment to innovation and sustainability.

For additional information about Toyota, please visit www.ToyotaNewsroom.com.