#Sustainability #Italy #Stagwell #Mallorca

Promoting Responsible Tourism in Mallorca

In an effort to safeguard the natural beauty and environment of Mallorca, Stagwell (NASDAQ: STGW), a leading marketing transformation network, has launched a new awareness campaign in partnership with the Mallorca Preservation Foundation. This initiative emphasizes the importance of responsible tourism and sustainable practices, encouraging both travelers and residents to participate.

Main Messages of the Campaign

The campaign is built around three core messages aimed at nurturing sustainable habits among individuals living and visiting the island. These messages urge people to:
1. Consume local products - By choosing local foods, tourists can contribute to the local economy while minimizing the carbon footprint associated with imported goods.
2. Drink from reusable bottles - Promoting the use of refillable water bottles to reduce plastic waste generated from single-use plastics.
3. Cycle around the city - Encouraging biking as a healthy, eco-friendly alternative to vehicles, reducing emissions and fostering a cleaner environment.

The initiative, which ran through the end of September, was displayed on various outdoor advertising platforms and supported by key local partners such as Apaema Agricultura Ecològica, Fundación Cleanwave, and Malla Publicidad.

Impact on the Environment

According to Ana Riera, the Executive Director of the Mallorca Preservation Foundation, adopting even small habit changes can make a significant impact. “Incorporating small gestures into our daily routines—such as consuming local products, carrying a reusable bottle, or cycling in the city—has a genuinely positive effect on our environment,” she states.

The campaign seeks to share this message in an engaging manner, offering practical tools like a map detailing local product sales points and water refill stations to aid people wishing to participate in more sustainable practices.

The 'Eat, Drink, Repeat' Philosophy

The overarching theme of the campaign resonates with the complex call for sustainable behavior, embodied in the catchy refrain ‘Eat, Drink, Repeat’. Nicola Rovetta, the Senior Creative Director at Stagwell Italy, elaborates that the goal is to convey the significance of preserving Mallorca's natural environment during travel—colorfully and impactfully.

Through this campaign, the organizations aim to not only promote awareness but also instigate actionable change that can be integrated into everyday life.

About Stagwell

Stagwell is a challenger holding company dedicated to transforming marketing. We deliver creative performance at scale for some of the world's most ambitious brands, blending culture-defining creativity with state-of-the-art technology to align the art and science of marketing. With a team of specialists in over 45 countries, Stagwell is committed to enhancing effectiveness and improving business outcomes for clients. Visit us at Stagwell Global.

For more information about the Mallorca Preservation Foundation, please contact Quinn Werner at Stagwell EMEA or explore their website to discover how you can contribute to preserving the enchanting island of Mallorca for future generations.