#United States #New York City #Celerant Technology #Customer Engagement Suite #NRF 2026

Celerant Unveils a Game-Changing Customer Engagement Suite at NRF 2026

Celerant Technology, a recognized leader in unified retail commerce solutions, has recently announced the launch of its innovative Customer Engagement Suite (CES) during NRF 2026, Retail's BIG Show. Retailers face a plethora of challenges, from personalizing marketing strategies to measuring return on investment (ROI) across various channels. Celerant's CES offers a solution: a single, centralized platform designed to optimize marketing efforts through a fully integrated approach.

The Core of the Customer Engagement Suite

The CES is built directly into Celerant's comprehensive commerce system. This allows retailers to pull data from in-store sales, eCommerce, mobile applications, and customer profiles into one connected hub. As Michele Salerno, Chief Growth Officer at Celerant, states, "Retailers don't need more marketing tools; they need one connected system." This platform fundamentally transforms the way retailers execute their marketing strategies – seamlessly aligning campaigns with real-time transaction data. No more relying on disconnected tools, manual data exports, or isolated reporting systems.

With CES, retailers manage various marketing channels such as email, SMS, live chat, social media, and more, all from a coherent platform. The integrated nature of the CES eliminates the headaches often associated with using multiple standalone marketing solutions. Retailers can access a unified view of customers, sales, inventory, and engagement metrics, all necessitated by the same system that powers business operations.

Understanding Customer Behavior

The Customer Engagement Suite allows retailers to create campaigns based on genuine customer behaviors—capturing relevant insights such as purchasing trends, loyalty activity, and product interests. This is achieved without the common hurdles of syncing third-party data or integrating external solutions. Retailers can easily incorporate product images and SKUs directly into their campaigns; automation features ensure that pertinent messages reach customers in relation to their shopping habits and preferences in a timely manner.

By integrating marketing alongside commerce, the CES delivers clearer performance visibility, cleaner data, and allows retailers to enhance personalized interactions without complicating operational processes.

Bridging the Gap between Physical and Digital Marketing

A notable highlight of Celerant's offerings includes its geo-fencing capabilities. This feature extends the reach of the Customer Engagement Suite from digital marketing directly into physical stores. Retailers can implement automated push notifications via their mobile applications as customers enter specified geographical zones near their store locations. This adjacency-based marketing not only connects online interactions with in-store traffic but can actively influence purchasing decisions right when customers are most inclined to shop.

These motivated campaigns run automatically once configured, ensuring that foot traffic and sales increase while alleviating demands on store employees.

Experience the Innovation at NRF 2026

Attendees of NRF 2026 are invited to visit Celerant at booth #4232, where they can explore how the Customer Engagement Suite integrates into Celerant’s extensive retail platform. This all-in-one solution encompasses everything from point of sale and inventory management to eCommerce and now, centralized marketing strategies, all underpinned by a singular retail database.

Retailers seeking to simplify operations, eliminate silos, and harmonize all sales and marketing efforts into one centralized system should consider the innovative solutions that Celerant has to offer. To learn more, interested parties can visit Celerant's official website or stop by the booth from January 11-13, 2026, at the Javits Convention Center, New York City.

About Celerant Technology

Celerant Technology is an innovative software provider committed to helping retailers thrive in both physical and digital realms. Their comprehensive system merges point of sale, inventory management, promotions, loyalty rewards, eCommerce, and integrated marketing into a single cohesive platform. To stay updated on Celerant's contributions to the retail landscape, consumers and businesses can subscribe to their insightful blog at Celerant’s blog.