Tech Touch Powers Daihatsu Motor's HR Innovations
In a groundbreaking move, Tech Touch Inc., boasting the No.1 market share in the domestic Digital Adoption Platform (DAP) space, has successfully implemented its AI-driven solutions into the integrated HR system of Daihatsu Motor Co., Ltd. Based in Ikeda City, Osaka, Daihatsu Motor, under the leadership of President Masahiro Inoue, is keen on enhancing its operational efficiency through digital transformation (DX) initiatives while ensuring employee satisfaction and enriched lifestyles for its customers.
Purpose Behind the Adoption
Daihatsu has embarked on a journey under the slogan "Kind Digital for Everyone," with a focus on solving societal challenges and elevating the quality of life for both customers and employees. The introduction of the integrated HR system signifies a strategic move to streamline human resources and labor operations. The goal is to create a more efficient process that improves user experiences without the need for extensive manuals.
The implementation of Tech Touch will aid in addressing various challenges related to HR evaluations, transfer notifications, commuting, and pay-related applications.
Insights from Daihatsu's HR Department
Mr. Hōei, Head of the HR Department at Daihatsu, emphasizes that their mission is to create an environment where employees can concentrate on their core duties without being bogged down by minor operational issues caused by system usage. The adoption of Tech Touch represents a significant step towards achieving this goal.
He highlighted that it will eventually simplify the expense reimbursement process. For example, a forthcoming travel expense reimbursement system will allow employees to select their travel route, resulting in seamless ticket arrangements and reimbursements—creating a stress-free work environment.
Mr. Hōei firmly believes that leveraging both Tech Touch and AI is key to realizing these ambitions. As they gradually accumulate the benefits of the implementation, they aim to extend these enhancements to other HR systems, transforming employees' small challenges into manageable solutions and facilitating organizational growth.
About Daihatsu Motor Co., Ltd.
Founded in 1907 with a vision to domesticate internal combustion engines, Daihatsu strives to fulfill its mission of enhancing customers' lives through a dual focus on 'Monozukuri' (manufacturing) and 'Kotozukuri' (creation of value). The company centers its production efforts on small cars, offering quality vehicles at competitive prices. Daihatsu also engages in regionally tailored sales activities to provide services that best fit each customer's lifestyle.
Internationally, Daihatsu actively invests in local production and development within ASEAN countries, such as Malaysia and Indonesia, while focusing on nurturing local talent, thereby not only expanding car accessibility but also contributing to developing the automotive industry.
For further details, visit Daihatsu Motor's official website:
Daihatsu
About Tech Touch's Digital Adoption Platform
Tech Touch is recognized for offering Japan's leading Digital Adoption Platform (DAP), with over 8 million users as of May 2025. The platform is adopted by numerous large organizations and government agencies, highlighting its growing prominence. Tech Touch’s solution allows for the easy creation and implementation of no-code operational guides, reducing the burden on IT personnel and promoting smoother usage experiences for users.
With multiple accolades, including a Good Design Award and recognition as a J-Startup by Japan's Ministry of Economy, Tech Touch is committed to the development of advanced DAPs with enhanced AI functionalities, including the launch of the decision-making AI agent, "AI Central Voice," further supporting IT utilization across various industries.
Company Overview - Tech Touch
- - Company Name: Tech Touch Inc.
- - Establishment: March 1, 2018
- - CEO: Nakata Nagai
- - Location: PMO Ginza II 5F, 8-17-1 Ginza, Chuo-ku, Tokyo 104-0061, Japan
- - Business: Development and provision of Digital Adoption Platform "Tech Touch" and data strategy AI agent "AI Central Voice"
- - Website: Tech Touch
- - Media Page: Media
For inquiries on service adoption, please contact Tech Touch's sales representative: Nishino via
contact us.
For interview requests, reach out to Tech Touch's PR department: Nakagama, Goto, Wakiya at
[email protected].