#Japan #Tokyo #MARO17 #Tokyo Ska #MAPPA

Introduction to MARO17's New Commercial

A brand that empowers modern men, MARO17, has announced the launch of its new animated TV commercial titled "どアタマからキメようぜ。" set to premiere on July 1, 2025. This exciting installment represents the brand's third collaboration with renowned animation studio MAPPA and includes vibrant performances from notable voice actors.

The Essence of MARO17

MARO17, developed by Nature Lab Co., Ltd. based in Shibuya, Tokyo, is a men's care brand dedicated to revolutionary ideas for hair, scalp, and body care. Their product line features an extensive range of men's grooming essentials, including shampoos, conditioners, body washes, and deodorants, all formulated with a unique moisturizing peptide, ensuring high-quality and effective results. The brand has received numerous awards from prominent publications such as MONOQLO and LDK the Beauty, attesting to its excellence and uniqueness.

Award-Worthy Animation

Following the success of previous commercials, the first installment titled "泡沫（ウタカタ）feat.TETSU" received the Bronze award for Film Craft at the 2024 Asia-Pacific Advertising Festival (ADFEST) and also a Bronze award in Animation at the Shots Awards Asia Pacific 2024. The new commercial continues to build on this prestigious legacy.

An Engaging Narrative

The storyline in the new CM revolves around Tetsu, portrayed by Yoshimasa Hosoya, a down-on-his-luck private detective, who one day encounters a mysterious child and subsequently embarks on a mission with characters Sakuchiyo (Mamoru Miyano) and the newly introduced Shimon (Ryohei Kimura). Complicating their adventure are unsettling events tied to the enigmatic number "17," hinting at deeper secrets and twists awaiting them.

Musical Collaboration

The commercial's energetic theme song is performed by the Tokyo Ska Paradise Orchestra, continuing from their previous works with MARO17. This time, a special collaboration has been established with TK from Ling Tosite Sigure, who has penned an exclusive track for the commercial titled "クローズド・アーカイヴ VS. TK (凛として時雨)." The song captures the commercial's world with its dynamic lyrics and enriches the visual experience.

Special Campaign and Anticipation

Alongside the commercial release, MARO17 is excited to kick off a contest where participants can answer quizzes for a chance to win prizes including special hot dog sausages, running from June 30 to July 21, 2025. Keen fans of MARO17 can look forward to both the stunning visuals and engaging narrative that showcases the brand's commitment to men’s care. With the return of familiar characters and stunning new animation, this adds a fresh layer of excitement to the brand's offerings.

Key Cast Members

• - Tetsu: Yoshimasa Hosoya
• - Sakuchiyo: Mamoru Miyano
• - Shimon: Ryohei Kimura

These acclaimed voice actors bring life to the characters, adding a layer of authenticity to the animated world MARO17 aims to create. Kimura, a new addition to the series, emphasizes the camaraderie and fun derived from his character's relationship with the others, adding a refreshing dynamic to the narrative.

A Message from the Directors

The commercial aims to capture the essence of a film trailer, leaving viewers intrigued and eager for more. MAPPA, known for its creativity and storytelling prowess, has once again delivered a visually captivating production that encapsulates the adventure and depth of the characters.

Conclusion

As anticipation builds for the new MARO17 commercial, fans are encouraged to follow the campaign and explore the unique products the brand has to offer. The blending of animation, music, and narrative creativity promises an unforgettable experience for all viewers. Stay tuned for the launch and immerse yourself in the vibrant new world of MARO17.