#Japan #Ono #Sanki Construction #Great Step #Shushushu

Sanki Construction Achieves Remarkable Recognition

In an unprecedented achievement for the construction industry, Sanki Construction Co., Ltd., founded in 1977, has made headlines as the first construction company to win the prestigious Great Step Award 2025. The award was presented at the Press Release Award ceremony held at the Tokyo Prince Hotel on October 28, a day dedicated to celebrating press releases. The award recognizes exceptional talent and innovation in communication, and Sanki’s press release for its new "Shushushu Hand & Skin Cream" caught the attention of the judges.

A Bold Move for a Traditional Industry

Sanki Construction, headquartered in Ono Town, Gifu Prefecture, has always been known for its commitment to quality in civil engineering, particularly in slope protection work. This historic win celebrates a significant milestone not only for Sanki but also for private sector companies in Gifu Prefecture. The Great Step Award is bestowed upon those who demonstrate audacity in their communications, representing the most impressive evolution in press release creation.

The judges, including President Magazine Editor Takahiko Hoshino, praised Sanki for its brave attempt to break the conventional norms of a traditionally perceived conservative industry. His comments highlighted the powerful imagery of craftsmen and the clear intention to shift the public’s perception of the construction sector. The launch of the Shushushu brand arose from the necessity to protect the hands of artisans, translating their struggles into a product that also tackles labor shortages within the industry.

Behind the Award: A Vision for the Future

The recognition by PR TIMES has not only validated Sanki's innovative approach but also sparked significant interest in their new product line. The Shushushu brand was created with the aim of addressing skin issues caused by working with harsh materials commonly found in construction. In reflecting on this milestone, Sanki’s PR Representative Koji Sugiyama shared a heartfelt message:

"Receiving this esteemed award makes us immensely grateful and proud. This press release was a first for both our company and me personally. The Shushushu brand began as a response to our craftsmen's common challenges like skin irritation and our business's ongoing struggle with labor shortages. It was never just about developing a product but about how we can effectively communicate our intentions and connect with a wider audience."

Despite initial apprehensions about whether a small, regional construction firm could make a significant impact with press communications, the response has proven otherwise. Since the release, the company has garnered new media connections and enthusiastic customer feedback, leading to the hiring of four new employees this year. Sugiyama and the internal team have now recognized the transformative potential of public relations in reshaping their narrative and industry standing.

Elevating the Construction Industry's Image

One crucial aspect of Sanki's vision is to reveal the often-overlooked positive contributions the construction industry makes to society. With roads, electricity, and essential services taken for granted, Sanki aims to address the often-negative connotations surrounding civil engineering. Sugiyama expressed hopes that this award could serve as encouragement for others facing similar struggles in the industry:

"It is our desire that this recognition contributes positively to those working in an industry often burdened by challenges such as labor shortages. We all take pride in our work, and through proactive communication and brand development, we aim to reshape perceptions and foster a collaborative, forward-looking environment."

With plans for a one-year anniversary event called "Intersecting Hands" scheduled for November 14, 2025, in Gifu City, Sanki Construction is determined to continue building their brand and expanding their reach.

For more details about their products, visit Shushushu's brand site or check their latest updates on Instagram. For information on the Press Release Award, you can learn more here.

About Sanki Construction

Founded in 1977, Sanki Construction Co., Ltd. specializes in slope protection works in Gifu Prefecture and Nagano's Iida City. The company embarked on a new venture with the launch of the Shushushu brand in November 2024, demonstrating its commitment to innovation in the construction sector.
For inquiries, please contact Sanki Construction Co., Ltd. via email at [email protected].