Celebrating 35 Years of Puyo Puyo with Exclusive Handkerchiefs from CLASSICS

CLASSICS the Small Luxury Collaborates with Puyo Puyo to Celebrate a Milestone

In an exciting announcement, CLASSICS the Small Luxury, a pioneer in Japan's handkerchief industry, is set to unveil its inaugural collaboration with the iconic Puyo Puyo as it marks its 35th anniversary. From August 25, 2026, four unique handkerchiefs inspired by this beloved game will be available, integrating artistry and nostalgia.

A Artistic Collaboration like No Other

CLASSICS the Small Luxury, managed by Blooming Nakanishi Co., is not your ordinary handkerchief shop. Located in the heart of Tokyo's Nihonbashi Ningyocho, it has cemented its place in the market with impeccable craftsmanship. This upcoming collaboration features designs created by acclaimed illustrator Natsu Yamaguchi, using a watercolor technique that breathes life into the characters and scenes from the game. The collection promises to evoke hearts and minds of fans who have loved Puyo Puyo since its debut.

The Handkerchief Collection

1. Natsu Yamaguchi Design Handkerchief

Price: 2,970 yen (tax included)
Size: 41 x 41 cm
This handkerchief features a specially painted design by Yamaguchi, showcasing the iconic colors of the Puyo in a whimsical, gentle watercolor wash—perfect for any fashion enthusiast wanting a touch of nostalgia.

2. HIKKOMI Puyo Puyo Collaboration Handkerchief

Price: 2,970 yen (tax included)
Size: 41 x 41 cm
From the popular HIKKOMI series, this design shows Puyos and Carbuncle holding hands, pulling at the handkerchief's edges. The embroidered pixel art imagery adds a unique charm, aiming to bring a smile to the face of the beholder.

3. Ojamapuyo Komon Handkerchief

Price: 2,970 yen (tax included)
Size: 47 x 47 cm
Designed using the “Ojamapuyo” motif, this handkerchief captures a scene from the game where players battle against these challenging foes. Employing a traditional komon style, it features designs that hearken back to nostalgic gaming moments with its dotted art style and creative edging.

4. Puyo Puyo Tsuu Embroidered Handkerchief

Price: 5,500 yen (tax included)
Size: 38 x 38 cm
Impressively designed, this piece includes the characters arranged on its hem along with memorable game text, reimagining the poignant moments when players faced off with friends to the sound of cascading Puyos. Zooming into the pixelation, every detail is carefully embroidered, making it a sumptuous collector's item.

Special Features and Limited Edition

To further enhance the excitement, a limited edition gift wrapping featuring original art by Natsu Yamaguchi will be available for customers who purchase the collaboration handkerchiefs and gift box. This offering, emphasizing a playful unboxing experience, is perfect for fans and as a delightful gift.

The handkerchiefs will be available starting from 12:00 PM on August 25, 2026, at select storefronts including Roppongi Hills Flagship Store, Nihonbashi Ningyocho Store, and the official online shop. Due to the limited stock, once they’re gone, they’re gone!

There will also be an eye-catching window display at the Roppongi Hills and Nihonbashi locations to showcase the partnership’s whimsical vibe, inviting all fans to step in and explore this joyous celebration of Puyo Puyo.

The Legacy of Puyo Puyo

Since launching as a single-player puzzle game in 1991, Puyo Puyo revolutionized the gaming scene, allowing players to link four or more same-colored Puyos for an exhilarating experience. Its simple yet engaging mechanics, combined with adorable character designs, contributed to its phenomenal success. Its versatility spawned adaptations across various platforms, securing Puyo Puyo's status as a staple in action puzzle gaming.

CLASSICS the Small Luxury: A Touch of Elegance

Founded in 2003 by Blooming Nakanishi, CLASSICS the Small Luxury delivers understated luxury through finely crafted handkerchiefs that encapsulate moments and emotions. Committed to quality materials and exquisite design, this specialty store aims to bring a touch of everyday elegance to its customers. The artisanal approach to handkerchief-making reflects a deep understanding of this small yet impactful accessory’s significance in daily life. Discover more about CLASSICS’ philosophy on their official site.

As we approach the release date, anticipation builds for these unique handkerchiefs. Don’t miss out on this chance to own a piece of collaboration history celebrating Puyo Puyo’s legacy.