#Japan #Tokyo #BPR #NAREL Group #Corporate DX

Introduction of the Corporate DX Promotion Department

In an endeavor to enhance productivity and strengthen operational foundations, NAREL Group has initiated the formation of the Corporate DX Promotion Department. This strategic move aligns with the company's medium-term management plan, "Change and Growth 2030," which emphasizes digital utilization and business reform as crucial for increasing productivity.

The Need for Change

As NAREL Group continues to grow, the volume of operations has also increased. The traditional personnel-dependent operational model must transition to a more standardized, automated, and digitally focused framework. The newly formed Corporate DX Promotion Department will leverage business process reform (BPR) to implement company-wide automation and standardization efforts. The goal is to establish a highly reproducible operational foundation.

Structure of the New Organization

The Corporate DX Promotion Department consists of two main units that focus on specific aspects of digital transformation:

• - BPR and AX Promotion Section
• - Information Systems Section

Key Responsibilities

The Corporate DX Promotion Department will oversee several critical tasks, including:

• - Planning and promoting business process reforms (BPR)
• - Advancing standardization and the use of SaaS technologies
• - Driving system integration and business automation initiatives
• - Enhancing operational capabilities through AI utilization
• - Managing and operating information systems infrastructure

Goals of the Corporate DX Promotion Department

1. Achieving the Medium-Term Management Plan
NAREL Group recognizes the urgent need to shift from a model that solely relies on increasing personnel to one that emphasizes standardization, automation, and digitization. Particularly in the construction industry, managing complex labor and billing processes becomes challenging as the workforce increases. The traditional model has limitations, driving the need for a robust operational framework.

2. Advancement of the AI Utilization Project
NAREL Group has been actively implementing the AI Boost Project, aimed at promoting AI use across all departments since November 2025. To further enhance operational efficiency and productivity, formalizing a system that encourages company-wide process review, standardization, and automation is crucial rather than focusing on individual departments alone. Thus, the establishment of the BPR and AX Promotion Section will facilitate the transition towards more innovative business practices.

About NAREL Group

NAREL Group, headquartered in Chiyoda-ku, Tokyo, encompasses a variety of businesses, including World Corporation and Contraf, which focus on construction solutions, as well as ATJC, which specializes in IT solutions. With substantial growth, NAREL Group went public on the Tokyo Stock Exchange's Growth Market in July 2023 (Stock Code: 9163). Established in 2008, World Corporation has become a core company in the group, providing specialized staffing solutions and aiming to enhance the productivity of the construction industry through ICT tools.

Conclusion

By establishing the Corporate DX Promotion Department, NAREL Group aims to accelerate efforts towards productivity enhancement and strength in productivity foundations through digital transformation. This strategic initiative is vital for not just navigating current challenges within the industry but also ensuring the sustainable growth of the construction sector as a whole.

For more information on NAREL Group, please visit their official website: NAREL Group