#Japan #Kanazawa #Beauty & Youth #United Arrows #Keita Morimoto

Exclusive Merchandise Launch for "Aperture 19: What Has Escaped Us"

"Beauty & Youth United Arrows," a brand of United Arrows Co., Ltd. (Tokyo, Shibuya, CEO: Yoshinori Matsuzaki), proudly announces the release of limited edition merchandise in collaboration with the ongoing exhibition "Aperture 19: What Has Escaped Us" by artist Keita Morimoto, running at the Kanazawa 21st Century Museum. From August 10, 2025, visitors can purchase five exclusive items in the museum shop, including T-shirts, bags, caps, umbrellas, and magnets.

The Collaboration's Background

The initiative stemmed from a promotional campaign aimed at fostering communication for the next generation, set to launch in the spring of 2025. Featuring the theme of "light" that evokes the arrival of spring, a new era, and endless possibilities, the collaboration with Morimoto naturally evolved into a project connected to the exhibition.

Exhibition Overview

The exhibition showcases large-scale paintings, a new series of abstract works, and the artist's first foray into three-dimensional pieces. It invites viewers to engage with Morimoto’s world through a composition that resonates with memories and emotions. A special talk session titled "Landscapes in Memory" by Morimoto is scheduled for August 10, 2025, at the Kanazawa 21st Century Museum Lecture Hall.

This collaboration aims to reach a new audience, particularly those interested in contemporary art. The brand intends to continue blending fashion and art, enhancing lifestyles through unique offerings.

Merchandise Details

All prices include tax:

• - T-Shirt (¥7,700)

Inspired by the prevalent vending machines in Morimoto's works, this T-shirt features a design that cuts out the same artwork on both the front and back, enhancing its appeal with a clear, fluffy texture. Comes with an original illustration in postcard size. Available sizes: S, M, L, XL. Colors: White, Black.

• - Cap (¥5,500)

This six-panel cap adorned with a public telephone motif comes with a printed patch. The front features the exhibition title embroidered in a green reminiscent of public phone booths. Designed with a slightly deeper fit to accommodate a wide range of wearers. Includes an original illustration in postcard size. Size: FREE. Colors: White, Black.

• - Tote Bag (¥7,150)

The tote bag boasts a pocket that resembles a cut-out of Morimoto's artwork, showcasing a frayed design that ages beautifully. Its flat shape allows it to blend effortlessly with various styles. Comes with an original illustration in postcard size. Colors: White, Black.

• - Folding Umbrella (¥5,500)

Featuring a bold print of Morimoto's work on the inside, this umbrella has a matching design on the storage bag, allowing art lovers to enjoy a piece of art even on rainy days. Color: Black.

• - Magnet (¥1,210)

Inspired by the public telephone in Morimoto's artwork, this magnet features a design of a telephone card. It reflects Morimoto's desire to make art accessible in everyday life. Includes a set of four in packaging with an original illustration.

Sales Overview

• - Release Date: Scheduled for August 10, 2025.
• - Available At: Kanazawa 21st Century Museum shop.

Note: Online sales at United Arrows will commence on August 19, 2025. Products will not be sold in physical United Arrows stores.

About the Exhibition "Aperture 19: What Has Escaped Us"

• - Exhibition Period: May 20, 2025 - October 5, 2025
• - Venue: Long-term installation room, Kanazawa 21st Century Museum

For more details about closed days, hours of operation, and admission fees, please visit the official website.

Artist Profile

Keita Morimoto (Contemporary Artist)
Born in Osaka in 1990, Morimoto moved to Canada in 2006 and graduated from Ontario College of Art and Design (now OCAD University) in 2012. After working in Canada, he returned to Japan in 2021 and is currently based in Tokyo. With a strong interest in techniques and themes from Baroque painting, early 20th-century American realism, and classical genre painting, Morimoto transforms ordinary scenes of contemporary urban life into extraordinary narratives. By symbolically depicting "light", he merges its sacred and universal essence with the stark realities of consumer culture, creating works that resonate with the depth of history and the complexities of modernity.

About Beauty & Youth United Arrows

This select shop curates collections based on a commitment to quality, capturing an essence of "beauty" supported by cleanliness and elegance. Striving for an emotional resonance with products that embody the essence of "beauty" and "youthfulness" – free from age constraints, derived from curiosity and creative thought – it aims to enrich lifestyles.

About United Arrows Co., Ltd.

Founded in 1989, the company operates select shops that mix designer brands sourced both domestically and internationally with original proposals for men's and women's clothing and goods. They showcase various brands and labels, including "United Arrows," "Beauty & Youth United Arrows," and "United Arrows Green Label Relaxing."