Introducing 'mimicolale': A Refreshing New Beer Inspired by Craft Cola

Discover 'mimicolale': A Unique Beer Experience

On August 22, 2025, Sapporo Beer Co., a group company of Sapporo Holdings Ltd., is excited to unveil its latest creation, 'mimicolale', at the YEBISU BREWERY TOKYO in Ebisu, Tokyo. This new offering draws inspiration from the refreshing qualities of craft cola and is available in limited quantities.

The name 'mimicolale' combines elements of 'mimic', 'cola', and 'ale', reflecting its adventurous blend of flavors. The beer features a delightful mix of refreshing acidity and aromatic spices, aiming to expand the horizons of beer tasting. This launch coincides with the beginning of the 'YEBISU BEER HOLIDAY', an annual festival celebrating the rich history and diversity of beer culture at the Ebisu Garden Place. Visitors to this festival are encouraged to stop by the brewery and explore a variety of unique beer flavors.

Ebisu beer, with a legacy spanning over 130 years, continually seeks to enhance the beer experience. The commitment is to inspire customers by presenting an innovative spirit that brings positive change to the world through beer.

Features of 'mimicolale'

1. Product Name: mimicolale
2. Packaging: Barrel product
3. Release Date and Location: Limited to YEBISU BREWERY TOKYO starting August 22, 2025
4. Signature Statement: 'Beer is a kaleidoscope.' Beer has been enjoyed globally since ancient times, evolving with regional inspirations that give rise to various styles. The 'mimicolale' challenges conventional beer flavors by merging the freshness of craft cola with an array of spices, bringing an exciting new option to the beer landscape.

Chief Experience Brewer Ryota Ariyuki shared, "The development of 'mimicolale' aims to introduce beer enthusiasts to the diverse tastes available in the world of beer. This refreshing ale is inspired by craft cola, incorporating spices like cinnamon, clove, cardamom, and ginger to achieve a zesty flavor that's perfect for summer. The name 'mimicolale' truly encapsulates our idea of mimicking the charm of cola in ale form. We hope visitors to the YEBISU BEER HOLIDAY will enjoy the unique taste experience at the YEBISU BREWERY TOKYO!"

About YEBISU BREWERY TOKYO

Opened in April 2024, YEBISU BREWERY TOKYO serves as an immersive hub for the iconic YEBISU brand. This brewery not only pays homage to its roots but also features a museum that shares the story of YEBISU beer and the current brewing techniques being used. Visitors can enjoy freshly brewed beers while engaging with the evolving relationship between beer and its consumers.

The brewery's unique atmosphere invites you to taste the exclusive YEBISU brews that can only be found on-site, a testament to the rich heritage and evolution of this beloved beer brand.

For more information, visit the official site of YEBISU BREWERY TOKYO.