The European Union is set to make its presence felt at the upcoming MEAT & CHEERS FUKUOKA festival, taking place from September 17 to September 27, 2026, at the Dai-Myo Garden City Park in Fukuoka. The EU will host a special tasting booth showcasing high-quality food products sourced from various member states during the event, particularly from September 19 to 21.
Visitors to the EU booth will have the unique opportunity to sample an array of exquisite offerings including cheeses, olive oils, and chocolates, which not only reflect the richness of European culinary traditions but also highlight the premium quality and authentic value that EU products consistently uphold.
The MEAT & CHEERS FUKUOKA festival is a vibrant urban food festival that celebrates Fukuoka's rich food culture while providing attendees the chance to enjoy delightful music. The event’s bustling atmosphere will allow guests to experience firsthand the safety, sustainability, and overall quality possessed by EU food products. Additionally, interactively engaging activities such as the 'Wheel of EU Flavours' game and a fun lottery will further enhance visitors' experiences at the EU booth.
Event Details
Event Name: MEAT & CHEERS FUKUOKA
Event Dates: September 17-27, 2026
Location: Dai-Myo Garden City Park, 2-6-50 Daimyo, Chuo Ward, Fukuoka City, Fukuoka Prefecture, Japan
EU Booth Operation Hours:
- - September 19 & 20: 12:00 PM - 9:00 PM
- - September 21: 5:00 PM - 9:00 PM
Booth Number: 8
This sponsorship aligns with the EU's ongoing campaign, 'The Perfect Match,' which aims to promote EU food and beverages tailored for the Japanese market. The campaign focuses on the harmonious relationship between EU-produced foods and Japan’s culinary landscape, launching initiatives that celebrate the unique qualities, authenticity, safety, and sustainability of these products.
About 'The Perfect Match' Campaign
Launched in conjunction with the Japan-EU Economic Partnership Agreement (EPA) in February 2019, 'The Perfect Match' is a promotional campaign specifically targeting Japanese consumers and food industry professionals alike. The campaign's goal is to introduce the characteristics of EU food and beverages, demonstrating how well they blend with Japanese cuisine. Through tastings, events, workshops, and social media engagement, the campaign aspires to show how EU products can naturally coexist in Japanese dietary habits.
Moreover, it seeks to raise awareness about the craftsmanship, authenticity, and high production standards that underpin EU food production, thereby encouraging the creation of new culinary pairings while enhancing recognition of the appeal of EU products within Japan.
Follow
@foodmatcheu on Instagram and engage with the hashtag #FoodMatchEU to discover more ideas and delights from EU food products.
A Growing Partnership
The impetus for the 'The Perfect Match' campaign stems from the EPA, which has fostered increased trade between Japan and the EU since its activation. This agreement has led to lower tariffs and a more transparent regulatory framework, creating new business opportunities for companies on both sides. Japan remains a key trading partner for the EU, with European businesses exporting approximately €70 billion worth of goods and €28 billion worth of services to the Japanese market each year.