FUZE Technology Partners with Merlin Entertainments to Transform Guest Engagement with Innovative Charging Solutions
In a groundbreaking move to redefine guest experiences across attractions, FUZE Technology has announced a strategic partnership with Merlin Entertainments. Known for their exceptional portfolio in resort-themed parks and various attractions worldwide, Merlin is set to incorporate FUZE's cutting-edge mobile charging solutions, dubbed chargeFUZE, throughout their venues. This partnership is not just about convenience for visitors; it also opens new avenues for advertisers through the integration of adFUZE, FUZE Technology's innovative Digital Out-of-Home (DOOH) advertising platform.
The collaboration marks a key step in Merlin's digital and data transformation strategy, focusing on elevating visitor experiences. With chargeFUZE stations strategically located across sprawling attractions, guests can easily keep their devices powered while enjoying their day of fun. Climbing the ranks of entertainment options, this strategic addition ensures that guests experience seamless technology integration without compromising their enjoyment.
Ryan Levy, President of FUZE Technology, expressed excitement about the alliance, citing a shared commitment to delivering unparalleled experiences to diverse audiences. CEO Brandon Afari emphasized that the partnership represents a fusion of advanced technology with a focus on creating memorable moments for guests through immersive experiences. This synergy not only promises enhanced guest engagement but also signifies a novel approach to monetizing these interactions via the adFUZE platform.
With the adFUZE network embedded in chargeFUZE stations, the advertising potential lies in attracting brands eager to connect with visitors during their extensive dwell times at high-traffic locations. By employing programmatic and direct advertising techniques, this integration positions advertisers to leverage valuable insights and tap into audiences in fresh, engaging ways. The opportunity to reach millions of guests across Merlin's renowned attractions translates into a dramatic shift in out-of-home advertising strategies.
Will Obbard, VP of Global Partnerships for Merlin Entertainments, reiterated the enthusiasm surrounding the partnership, stating that it enhances the overall guest experience. The collaboration supports brands looking to engage with audiences in moments when they are most receptive to messaging. As guests pause to charge their devices, they will be exposed to dynamic and relevant promotional content, thus enriching their visit.
Incorporating chargeFUZE and adFUZE across iconic U.S. attractions, the partnership will capitalize on a running trend in the entertainment sector; tech-savvy consumers are now expecting the conveniences of modern functionality seamlessly integrated with their leisure activities. Moreover, with 70% of professional sports venues across North America utilizing FUZE Technology, the application of this partnership to theme parks and immersive experiences closes a significant gap in consumer uptime while reassuring brands of robust engagement opportunities.
FUZE Technology has rapidly expanded its influences across 40 states and 6 countries, holding partnerships with industry giants like Live Nation Entertainment, MGM Gaming, and now, Merlin Entertainments. These collaborations place FUZE at the forefront of the Internet of Things (IoT) revolution, blurring the lines between technology and convenience in varied consumer contexts.
This alliance indicates both companies' commitment to innovation in the entertainment space. With guests seeking memorable experiences and brands eager to connect meaningfully with audiences, the future of brand advertising and customer engagement is unfolding right within these iconic attractions. As these solutions become a staple across esteemed venues, the potential for novel revenue streams will only grow, signaling a transformative era in the intersection of leisure and technology.
Overall, the partnership between FUZE Technology and Merlin Entertainments is not merely about charging devices but represents a larger vision of enriching the visitor experience and providing advertisers with unprecedented engagement opportunities. As their journey unfolds, both companies are poised to play a critical role in shaping the future landscape of both mobile charging and advertising within the entertainment industry.
The collaboration marks a key step in Merlin's digital and data transformation strategy, focusing on elevating visitor experiences. With chargeFUZE stations strategically located across sprawling attractions, guests can easily keep their devices powered while enjoying their day of fun. Climbing the ranks of entertainment options, this strategic addition ensures that guests experience seamless technology integration without compromising their enjoyment.
Ryan Levy, President of FUZE Technology, expressed excitement about the alliance, citing a shared commitment to delivering unparalleled experiences to diverse audiences. CEO Brandon Afari emphasized that the partnership represents a fusion of advanced technology with a focus on creating memorable moments for guests through immersive experiences. This synergy not only promises enhanced guest engagement but also signifies a novel approach to monetizing these interactions via the adFUZE platform.
With the adFUZE network embedded in chargeFUZE stations, the advertising potential lies in attracting brands eager to connect with visitors during their extensive dwell times at high-traffic locations. By employing programmatic and direct advertising techniques, this integration positions advertisers to leverage valuable insights and tap into audiences in fresh, engaging ways. The opportunity to reach millions of guests across Merlin's renowned attractions translates into a dramatic shift in out-of-home advertising strategies.
Will Obbard, VP of Global Partnerships for Merlin Entertainments, reiterated the enthusiasm surrounding the partnership, stating that it enhances the overall guest experience. The collaboration supports brands looking to engage with audiences in moments when they are most receptive to messaging. As guests pause to charge their devices, they will be exposed to dynamic and relevant promotional content, thus enriching their visit.
Incorporating chargeFUZE and adFUZE across iconic U.S. attractions, the partnership will capitalize on a running trend in the entertainment sector; tech-savvy consumers are now expecting the conveniences of modern functionality seamlessly integrated with their leisure activities. Moreover, with 70% of professional sports venues across North America utilizing FUZE Technology, the application of this partnership to theme parks and immersive experiences closes a significant gap in consumer uptime while reassuring brands of robust engagement opportunities.
FUZE Technology has rapidly expanded its influences across 40 states and 6 countries, holding partnerships with industry giants like Live Nation Entertainment, MGM Gaming, and now, Merlin Entertainments. These collaborations place FUZE at the forefront of the Internet of Things (IoT) revolution, blurring the lines between technology and convenience in varied consumer contexts.
This alliance indicates both companies' commitment to innovation in the entertainment space. With guests seeking memorable experiences and brands eager to connect meaningfully with audiences, the future of brand advertising and customer engagement is unfolding right within these iconic attractions. As these solutions become a staple across esteemed venues, the potential for novel revenue streams will only grow, signaling a transformative era in the intersection of leisure and technology.
Overall, the partnership between FUZE Technology and Merlin Entertainments is not merely about charging devices but represents a larger vision of enriching the visitor experience and providing advertisers with unprecedented engagement opportunities. As their journey unfolds, both companies are poised to play a critical role in shaping the future landscape of both mobile charging and advertising within the entertainment industry.
Topics Consumer Technology）
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