Benchmark Wine Group to Host Its Largest Bin Sale in Over Two Decades
Benchmark Wine Group's Largest Ever Bin Sale
As the global thirst for rare and back-vintage wines continues to grow, Benchmark Wine Group is gearing up for the most significant online Bin Sale in its 23-year history. This highly anticipated annual event will take place over the Thanksgiving weekend, attracting wine enthusiasts and collectors worldwide in search of extraordinary, vetted wines at accessible prices.
Mikaela Haynes, Vice President of Sales and Marketing at Benchmark Wine Group, states, "Collectors today are increasingly focused on provenance and wines that are ready to drink now or are nearing their peak. Over time, Benchmark has developed into one of the nation's leading sources for rare and back-vintage bottles. Given the tremendous growth we've experienced this year, we’re thrilled to announce the expansion of our Bin Sale to an unprecedented scale. We have an exciting number of new collections arriving, and expanding the sale gives us the chance to accommodate this while providing collectors with exceptional opportunities."
The Bin Sale is designed to group bottles into tiers of discounted pricing that begin at $25 and extend into the hundreds, providing buyers with a structured way to navigate through an extensive selection of wines sourced from major wine-producing regions around the globe. Each price tier includes hundreds of bottles, enabling customers to browse according to their budget while maintaining access to the remarkable collectible offerings that Benchmark is renowned for.
Jen Saxby, a sommelier at Benchmark, adds, "What makes this event so compelling is the vast array of options within each tier. Whether you're restocking for holiday celebrations, searching for the perfect unique gift, or looking to enrich your personal cellar, this format allows you to uncover an impressive selection of wines that are not available anywhere else."
The announcement of this expansive Bin Sale comes at a moment when the rare wine market faces intensified competition for high-quality bottles with verified provenance. Influential market dynamics, including increasing global demand and evolving tariff impacts on European wines, have further adjusted pricing structures.
David Parker, Founder and CEO of Benchmark Wine Group, points out, "Opportunities to access mature, meticulously stored wines at below-market prices are becoming harder to come by. The Bin Sale has historically been our way to open our cellar doors wider and express our gratitude to the community that has supported us for over two decades."
The exciting and extensive Benchmark Bin Sale will commence on Wednesday, November 26th, at 2 PM PT and will conclude on Monday, December 1st, at 10 AM PT. Customers will have the option to pick up their orders at Benchmark's Napa office or choose a shipping option during checkout.
In addition to being a leading source of rare and back-vintage wines for collectors and restaurants, Benchmark Wine Group has established itself as a licensed importer, distributor, and retailer within the competitive California wine market. With a commitment to quality and provenance, it continues to be a go-to for those looking for unique and celebrated bottles.
The Benchmark Bin Sale not only highlights the increasing interest in collectible wines but also reinforces the significant role that Benchmark Wine Group plays in catering to this passionate community.