#United States #New York #ArcSpan Technologies #Audience Monetization #Sundial Media Group

ArcSpan Technologies Partners with Major Publishers

In an exciting development for the publishing industry, ArcSpan Technologies, known for its cutting-edge AI-driven audience monetization solutions, has formed strategic alliances with prominent publishers including A360, Sundial Media Group, USNews, and MediaCorp. This collaboration aims to optimize the utilization of first-party data, thus maximizing advertising revenue for these respected brands.

The Audience Monetization Suite (AMS) by ArcSpan emerged as the go-to choice following a thorough assessment of various industry alternatives. Its standout features include seamless implementation, advanced automation capabilities, and innovative tools for both endemic and non-endemic audience segmentation. The platform's sophisticated reporting functionalities provide actionable insights, crucial for publishers looking to secure targeted advertising opportunities with precision.

Kirk McDonald, the CEO of Sundial Media Group, emphasized the importance of agility in today's fast-moving advertising landscape: "To secure targeted, tailored advertising opportunities for our premium brands, we must be agile and responsive. ArcSpan's AMS platform, coupled with their expert support, provides the advanced tools and monetization workflows our revenue teams need to thrive in today’s dynamic advertising landscape."

Innovating to Meet Industry Demands

Today's media environment presents challenges as brands and agencies increasingly demand high-quality audience signals, spanning contextual, attention-based, behavioral, or identity-driven metrics. ArcSpan’s proprietary data-processing engine, complemented by seamlessly integrated platform partners, empowers publishers to achieve unparalleled levels of addressability, accuracy, and scalability in their audience data strategies.

Key Features of ArcSpan's AMS:

1. AI-driven Audience Data Suite: This feature enhances accuracy, scale, and monetization efficiency for publishers.
2. Easy Implementation and Workflows: Designed for quick deployment, this allows publishers to achieve faster realization of value and enhanced ROI.
3. Real-time Insights: Dashboards at both the audience and campaign level provide ongoing performance insights to aid strategic decision-making.

Chris Guenther, COO of ArcSpan, remarked, "As advertisers seek more sophisticated ways to engage high-value audiences, it is imperative for publishers to deliver the most accurate and scalable solutions. ArcSpan's AMS empowers publishers to do just that, setting a new standard for data accuracy, audience activation, and monetization."

With several new clients spanning North America, EMEA, and APAC regions, ArcSpan is steadfast in its mission to revolutionize the global publishing landscape. By enabling publishers to fully harness the potential of their first-party data, the company is effectively addressing the increasing complexities of today’s media and advertising environment.

About ArcSpan Technologies

ArcSpan Technologies stands at the forefront of audience monetization, committed to helping publishers tap into their first-party data's full revenue potential. By leveraging advanced AI, the Audience Monetization Suite (AMS) offers comprehensive data management, activation, and reporting tools, which empower publishers to achieve remarkable sales results.

Founded by seasoned digital industry experts from Accordant Media, Dentsu, NewsCorp, Adobe, and Beeswax, ArcSpan champions consumer data privacy and actively promotes transparency within the industry. Headquartered in New York City, with an additional office in London, ArcSpan is poised to assist publishers in navigating the evolving digital marketplace.

Discover more about their innovative solutions at www.arcspan.com.