#Japan #Tokyo #Seven Premium #Lifeguard #Gummy Caku

A Fresh Twist on a Classic: Lifeguard Gummy Caku

Seven-Eleven Japan is thrilled to announce its latest innovation, the Seven Premium Gummy Caku Lifeguard Flavor, set to hit shelves on July 7. This exciting product is a collaboration with Cheerio Japan and brings the beloved flavor of their long-standing carbonated beverage, Lifeguard, into a new gummy format.

What to Expect

The Gummy Caku features the distinctively refreshing taste of Lifeguard, faithfully recreated in a square-shaped gummy candy that offers a delightful hybrid texture experience. This marks the first time Lifeguard has ventured into a collaboration with the Gummy Caku series, renowned for its successful partnerships in the confectionery realm.

Unique Taste and Texture

Crafted with authentic flavoring from Cheerio, each bite delivers the energetic fizz characteristic of Lifeguard, exploding in flavor at the first taste.

The Gummy Caku isn't just about taste; it boasts a fascinating two-layer texture that combines a crunchy outer shell with a chewy interior. This unique combination allows you to enjoy two contrasting sensations in one piece, keeping your snacking experience interesting to the last bite.

About Cheerio Group

Founded in 1961, Cheerio has consistently delivered a variety of drinks under its motto of “delicious, fun, and new.” One of its flagship products, Lifeguard, was launched in 1986. With its eye-catching camouflage packaging and a special blend of vitamins and amino acids, it has become a beloved brand spanning generations, particularly among the youth.

In recent years, Cheerio has diversified its offerings beyond beverages, exploring pioneering designs and cross-industry collaborations that continue to engage consumers with exciting new experiences.

A Word from the Team

In expressing their enthusiasm for this collaboration, a representative from Seven-Eleven Japan said, “We are incredibly excited to introduce the first collaboration between Lifeguard and our popular Gummy Caku series. By using Cheerio’s officially licensed flavors, we aim to present a new sensory experience that differs from merely drinking the beverage. The square shape of Gummy Caku perfectly enhances the unique crunch and chewy textures, promising a delightful harmony of flavors. We encourage everyone to enjoy this refreshing moment with Lifeguard’s taste.”

Product Details

• - Price: 110 yen (tax included: 118.80 yen)
• - Release Date: July 7 and available in limited quantities nationwide.

Please note that prices may vary by store, and the availability of this product may differ depending on location.

For more information or to find the nearest store, visit Cheerio's official website at Cheerio's Official Site.

Indulge in the summer refreshment with Lifeguard's flavor packed in a gummy, and discover a new way to enjoy a classic favorite!