A New Era of Sports Viewing Experience in Tokyo
On August 28, 2025, Japan Airlines (JAL), Visa, and Alvark Tokyo announced a revolutionary partnership aimed at transforming the spectator experience at the new TOYOTA ARENA TOKYO, set to open in Koto City, Tokyo. As sports continue to thrive in popularity, this collaboration seeks to provide fans with an unparalleled atmosphere and services that elevate their enjoyment and engagement with live events.
The Vision for TOYOTA ARENA TOKYO
Scheduled to open in October 2025, the TOYOTA ARENA TOKYO promises to be a state-of-the-art sports complex, strategically located in the Odaiba area of Tokyo. Designed to be the home venue for the B League's Alvark Tokyo, this arena is not merely a location for sports but aims to host a variety of entertainment events. The facility will showcase advanced features, including an expansive LED vision screen that enhances the thrill of live performances. The focus will also be on providing premium hospitality services and facilities, setting a new standard for arena culture in Tokyo and beyond.
Enhancing Visitor Experience
The initial offering of the partnership will include the introduction of the
JAPAN AIRLINES LOUNGE and the
JAPAN AIRLINES TERRACE SUITE located in the hospitality area on the second floor of the arena. These premium spaces will integrate local tastes through meals crafted from seasonal ingredients, alongside JAL's exclusive blend coffee and craft gin