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Kroger Expands Simple Truth Protein Line

With the onset of the new year, consumers are increasingly focusing on their health and wellness goals. In response, Kroger Co. has enhanced its Simple Truth™ line of products, now featuring over 110 items specially formulated to help customers integrate more protein into their diets. This expansion includes 24 brand new offerings that are both affordable and packed with flavor, catering to a range of nutritional needs.

A Nutritious Choice for All

As many individuals set out to improve their eating habits, Kroger recognizes the importance of providing high-quality protein sources. According to Ann Reed, Group Vice President of Our Brands at Kroger, the new additions reflect a commitment to support customers on their journey toward enhanced wellness. "As customers focus on their wellness goals in the new year, they are looking for high-quality options that fit their lifestyles and budgets," said Reed.

The expanded Simple Truth™ Protein line comprises various products that can seamlessly fit into daily activities, whether for breakfast, post-workout recovery, or snack time. By prioritizing natural ingredients and avoiding additives, these products promise both health benefits and great taste.

Exciting New Products

Among the standout items in the revamped line are:

• - Simple Truth™ High Protein Cereal: Kickstart your mornings with this exciting cereal, which boasts a substantial 14g of protein, 6g of fiber, and only 1g of sugar per serving, available in tasty Cinnamon or Berry flavors.
• - Simple Truth™ Beef Sticks: These beef sticks, made from 100% grass-fed beef, make for a savory grab-and-go snack, containing 9g of protein per serving. The Original and Jalapeño flavors cater to a variety of taste preferences.
• - Simple Truth™ Protein + Electrolyte Water Enhancers: Infused with whey protein isolate and coconut water, these enhancers support hydration and muscle health throughout the day, providing 9g of protein per serving with less than 1g of sugar and no artificial ingredients. Available in refreshing Strawberries and Cream or Mango Passionfruit.
• - Simple Truth™ Protein Cottage Cheese: With a rich, creamy texture, this single-serving cottage cheese packs 21g of protein per 5.6 oz cup, making it an ideal nutritious mid-afternoon snack.
• - Simple Truth™ Protein Energy Bars: These indulgent bars contain 20g of protein without any added sugar, available in flavors like Peanut Caramel, Cookie Dough, and Chocolate Caramel, offering a satisfying treat on the go.

Commitment to Health and Wellness

Kroger's growth in the Simple Truth™ product line is not just about expanding its offerings; it's about promoting a lifestyle that prioritizes health and well-being. In a world filled with processed snacks and meals high in additives, Kroger's focus on clean, wholesome ingredients marks a shift towards better health choices for consumers.

As the retail landscape continues to adapt, Kroger stands at the forefront, striving to meet the needs of its customers. With options that support various goals—whether building strength or simply maintaining balanced eating habits—this revamped Simple Truth™ line is set to resonate well with shoppers looking for reliable solutions to their dietary needs.

For more information on Kroger and to explore their range of products, visit their official website.